It’s Pride 2021 & All Are Welcome
We see you and you are beautiful.
Supporting Pride 365
In support of this collection, Levi’s® makes an annual donation to OutRight Action International.
“Adornment is a surefire way to make yourself feel whole. I mean, it's you presenting yourself to the world as you want to be presented. There's a real honoring of self in that.” —Yetunde (They), Wearing Levi’s® Pride Liberation Trucker
“My experience with style shifted a lot when I finally gave myself permission to explore beyond the confines of gender norms. Now, whether it's feminine or masculine, my style feels like my choice.” — Brendan (He), Wearing Levi’s® Pride Community T-Shirt
“I don’t abide by what’s masculine or feminine. Similar to Jon, I gravitate towards what I like and how it feels on my body.” — Adrian, He/They, Wearing Levi’s® Pride Liberation Roadtrip T-Shirt & Levi’s® Pride Liberation Trucker
“I don't try to make my look a certain way. I just go for what I like. It ends up being a manifestation of me and what's inside and what I love.” —Jon (He), Wearing Levi’s® Pride Liberation Shortalls
Our March to Equality
People over profit. That’s how we’ve run our business since day one. From standing shoulder-to-shoulder with concerned employees during the rising HIV/AIDS epidemic to pushing the bounds of corporate responsibilities, Pride is a part of our past and future. It’s a part of us.
“As my personal identity blossoms, so does my style. I feel more creative freedom to express how I feel without letting gender norms define what I wear.” —Danie (She), Wearing Levi's® Pride Vintage T-Shirt
Shop to Donate
Find Levi’s® Pride online and in stores. Every purchase you make equals a donation made to OutRight Action International. So tell your parents, siblings, neighbors and friends. So tell your parents, siblings, neighbors and friends: This is Pride 2021. And all are welcome.