Close your eyes. Think “jeans.” Now open. They were 501 Originals®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• This garment is made with 60% organically grown cotton and 40% CIRCULOSE, a Renewcell fiber
• Designed to be reused or recycled
• Hold the H2O: This garment was made using recycled water, which helps us to reduce our impact on this finite resource