Levi's® 2024 Pride Collection Video - key individuals in Rainbow Rodeo piecesLevi's® 2024 Pride Collection Video - key individuals in Rainbow Rodeo pieces

LEVI’S® PRIDE 2024

Giddy up. This season, we’re celebrating queer joy through self-expression—with a collection inspired by LGBTQIA+ rodeo culture from the ’70s to today.

New!

A 501® SUMMER

Our first-ever blue jean is iconic in every iteration—and season.

Assorted new 501® styles
Men's black denim shorts laid out on a sandy beach

SHORTS FOR HIM

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Model in white high waisted shorts sitting in a boat

SHORTS FOR HER

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MAY FEATURES
Levi’s® and ERL join forces for a second collaborative capsule. The latest collection expands on ERL’s imaginative approach to form, finish & texture. Featuring a five-piece range of light wash denim pieces, that pay homage to California’s sun-faded energy.
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LEVI’S® X ERL
Models in Western Shirt & Trucker Jacket
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EVERYTHING ELSE DENIM
Flay lay of assorted tees
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THE TEE GUIDE