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Profits through Principles ### [__Sustainability__](https://www.levi.com/FR/en/blog/category/sustainability) /  June 2021 Share  Levi’s adheres to a profits through principles approach and sustainability is literally woven into everything we do. It is how we do business and how we show up in the world. We take responsibility for the human and environmental footprint of our products and operations, doing right by the places where we live and work, and innovating around the best possible practices and policies for us, our industry, and the planet. At the same time, we recognize that we still have a long way to go and that we’re far from perfect. We also believe that the fashion industry as a whole is not sustainable in its current form and needs to change. We want to help consumers understand the value of their clothing and the environmental impacts, both positive and negative, of their decisions. Then, we want them to keep their clothes; to care for them, cherish them and live with them for a long time. Levi’s is trying to change the fashion industry and is encouraging consumers and other brands to join us in this mission through our new __Buy Better, Wear Longer advert__. Through the __Buy Better, Wear Longer advert__, Levi’s is giving a global platform to the voices of the next generation of environmental and social cause advocates and will be donating money to their organizations to further support their environmental and social initiatives. ### Our Commitment to Sustainability In 2018, Levi Strauss & Co. set aggressive science-based targets to reduce emissions in our owned-and-operated facilities by 90%, shift to 100% renewable electricity in those facilities, and reduce emissions by 40% across our supply chain, all by 2025. These goals, which you can read more about [here](https://www.levistrauss.com/wp-content/uploads/2019/03/LSCO_Climate_Action_Strategy_2025.pdf), are consistent with limiting temperature rise to 1.5 degrees Celsius compared to pre-industrial levels. Renewable energy now accounts for 72% of purchases at our facilities. We also work with the International Finance Corporation to help suppliers secure financing to invest in water and energy efficiency. For more information, please see our [2019 Sustainability Review](https://www.levistrauss.com/wp-content/uploads/2020/07/LSCo.-2019-Sustainability-Review.pdf) and our [Sustainability resource area](https://www.levistrauss.com/how-we-do-business/sustainability-resources-and-commitments/), that outlines our sustainability commitments and policies. Additionally, our 2025 Water Action Strategy focuses on conservation in areas experiencing high water stress, to bring greater resilience to our operations and communities and watersheds in places where our products are made. Our factory in South Africa, for instance, worked with the city of Cape Town to complete a project enabling us to use only recycled water in manufacturing, preserving local freshwater supplies. Furthermore, by pioneering and scaling fiber technologies like cottonized hemp, we’re finding ways to use less water to make products. And on the policy front, we’ve advocated for legislation to mitigate the impacts of climate change for more than a decade, from carbon pricing to renewable energy standards to the inclusion of clean energy and infrastructure investments in economic stimulus plans.  Furthermore, by pioneering and scaling fiber technologies like cottonized hemp, we’re finding ways to use less water to make products. And on the policy front, we’ve advocated for legislation to mitigate the impacts of climate change for more than a decade, from carbon pricing to renewable energy standards to the inclusion of clean energy and infrastructure investments in economic stimulus plans. - In 2017, , Levi Strauss & Co. was among the first wave of companies to sign on to the We Are Still In coalition, signaling our intent to continue working toward the treaty’s goals by reducing emissions across our operations. - On 8 Dec, 2020, our CEO Chip Bergh signed the 2030 CEO Letter to the European Commission, calling for the European Union to increase its 2030 emissions reduction target to at least 55%. That same day, the Climate Disclosure Project (CDP) awarded LS&Co. an “A” score on its climate change survey in recognition of our commitment to science-based climate action to cut emissions, mitigate climate risks and help drive toward a low-carbon economy. - __Water>Less:__ 70% of our products are now made with Water<Less® techniques reducing the water used in the denim production process, which have cumulatively saved 43.25 billion liters __r__ over the past decade. - __Poly Recycled Plastic__: as part of our ambition to use more sustainable fibers, a selection of products including puffer jackets, shoes, backpacks and bags) incorporate recycled polyester in their fiber. In order to make recycled polyester, we shred old plastic bottles and discarded polyester fabric and turn them into chips. We then transform those chips into the usable fiber materials found in our latest designs. Recycled polyester requires less energy to make than virgin polyester and it reduces our dependency on fossil fuels.  - Levi’s is advertising on [Ecosia](https://www.ecosia.org/?c=en), a search engine that uses ad revenue from people’s searches to plant trees. Since the beginning of the partnership, Levi’s has contributed to the planting of __approximately 40,000 trees__, with that number increasing every day. - Levi’s is working with Tree Nation, an NGO working with 30 reforestation projects across 17 countries that help to plant trees, create jobs, support local communities and protect biodiversity. Levi’s will sponsor the planting of a tree every time that the Levi’s 247 App is downloaded in UK, Germany, Netherlands or Belgium to create a new forest in Madagascar. totaling 30,000 trees, which will be planted from July 2021. - Levi’s is also involved in a number of smaller scale local initiatives: - In 2020 Levi’s __donated 375 trees__ to the city of Milan as part of the Forestami urban reforestation program. - - Levi Strauss & Co works together with the forest of Marston Vale in the UK, who focuses on planting trees and using woodlands to make life better for people and wildlife. In 2020, Levi Strauss & Co. enabled the __planting of 300 trees in the forest__.Levi’s is also contributing to other local projects in Europe to help replantintg trees.See [Levi Strauss & Co. Commitment to Source Sustainable Wood-Based Fibers](https://www.levistrauss.com/wp-content/uploads/2020/10/Sustainable-Wood-Based-Fiber-Policy-Final.pdf) (references our work with/commitment to Canopy to not source from ancient and endangered forests) - We [contributed](https://www.levistrauss.com/2020/08/28/cape-town-water-crisis-progress/) to the [The Nature Conservancy’s Greater Cape Town Water Fund](https://www.nature.org/en-us/about-us/where-we-work/africa/stories-in-africa/water-funds-in-africa/), which restored habitat via the removal of invasive species, which helped to replenish the water supply - Sourcing less land and resource-intensive cotton and alternatives to conventional cotton, such as [cottonized hemp](https://www.levistrauss.com/2021/03/17/levis-wellthread-a-laboratory-for-progress/)  ## Levi’s Actions related to Water, the Oceans and Trash (this list is not limitative) - __Surfrider Foundation__ is dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, for all people, through a powerful activist network. Levi Strauss & Co. team has been partnering with the Surfrider Foundation in France since 2019. In the last couple of years Levi’s has financed various projects, including: - ‘Plastic Origins’, during which 4,722 pieces of waste were collected (475kg total over an area of 65,789m2) - ‘Coastal Defenders’: the organisation of two mobilisation events against port projects in Bretignolles-sur-Mer and Porto that would cause environmental harm and were opposed to by local communities. Both projects are currently suspended - ‘Ocean Friendly Garden’: development of awareness raising activities and construction against rain gardens to fight against water pollution - In addition to the financing of these projects, Levi’s has used its digital advertising investment to provide donations to the Surfrider Foundation via [Goodeed](https://www.goodeed.com/) donations. Levi’s also supports other partners such as Jane Goodall Institute, River Cleanup and Viva con Aqua through [Good-Loop,](https://good-loop.com/) an online advertising company that serves adverts for brands whilst raising money for charity. - As part of its Community Day in 2020 (Community Day is an annual event that has been hosted for the last twenty years, during which all Levi’s employees spend a day to volunteer and give back to their local community) more than 500 Levi’s employees across Europe __picked up 23.000 pieces of trash.__ This included a cleanup activity in Paris collecting approx. __5,000 pieces of trash__ in collaboration with __Surfrider Foundation,__ as well as employee support to organisations including Jane Goodall Institute and River Cleanup__.__ - __WET Program:__ Levi Strauss & Co. has been [sponsoring the __Project WET__ Foundation](https://www.projectwet.org/work-with-us/sponsors) since 2015. The mission of the organization is to advance water education to understand global challenges and inspire local solutions. For Levi’s this translates into training all employees worldwide and teaching them about water conservation, hygiene and sanitation. - In June 2020, we changed the packaging we are using to send out our Levi.com orders switching from a poly bag to a recycled paper envelope. - See [Water Action Strategy](https://www.levistrauss.com/wp-content/uploads/2019/08/2019_LSCO_WATER_STRATEGY_REPORT.pdf) for overarching approach on water stewardship - [Water<Less®](https://www.levi.com/US/en_US/blog/article/born-in-2011-still-saving-water/) (see [innovation manual](https://www.levistrauss.com/wp-content/uploads/2016/03/Open-Source-Water-Innovations.pdf)) and recycled water [standard](https://www.levistrauss.com/wp-content/uploads/2019/03/Laundry-Recycle-and-Reuse-Manual-LSCo-2016.pdf)/program conserve water, supporting terrestrial water systems (see recent [update](https://www.levistrauss.com/2021/03/22/circularity-comes-to-life-through-water-recycling/)) - In the early 1990s, we introduced wastewater effluent standards to the industry, work that set the stage for later innovations designed to advance and scale more sustainable chemicals management. We’ve fulfilled our Greenpeace Detox Solution Commitment to __zero discharge of hazardous chemicals by 2020__. And we continue to work cross-functionally on the screened chemistry program we developed and on our collaborative efforts with the [Joint Roadmap Toward Zero Discharge of Hazardous Chemicals](http://s2.bl-1.com/h/cQ64lN6t?url=https%3A%2F%2Fwww.levistrauss.com%2Fwp-content%2Fuploads%2F2019%2F03%2FCommitment-to-Zero-Discharge-of-Hazardous-Chemicals.pdf) (ZDHC Roadmap).Chemicals management programs, like [Screened Chemistry](https://www.levistrauss.com/2019/01/14/levi-strauss-co-converges-brands-zdhc-screened-chemistry/), and [wastewater treatment guidelines](https://uploads-ssl.webflow.com/5c4065f2d6b53e08a1b03de7/5db70334bd2f007e2fbc8577_ZDHC_WastewaterGuidelines_V1.1_JUL19_compressed%20%281%29.pdf) prevent harmful pollution and promote water quality (the direct impact is on terrestrial water bodies, which ultimately feed into the ocean). 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