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Inside Levi's
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Here’s the riveting story behind recreating our very first pair.
Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O'Neill, design director of Levi's® Vintage Clothing, to get the story. Trust us, it's riveting.
At Castle Dome’s Hull Mine near Yuma, Arizona, the discovery of several historic pairs of Levi’s®, each over a century old, paints a vivid, tangible portrait of the Old West — and the miners and laborers whose hard work built the American frontier.
Levi's® has created an exclusive version of its new 501® Original designed for circularity; the Levi’s® 501® NFT
This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.
Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.
Like your favorite pair of worn-in jeans, Levi’s® and the Grateful Dead are a natural fit. Legendary guitarist and founding member of the Grateful Dead, Bob Weir, talks about the shared values of authenticity and creative collaboration.
Campaigns and Collaborations
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Gear up for a thrilling combination of speed and style as Levi's® and McLaren Racing hit the track together for the first time. Two icons, one race-ready collection designed to represent the pinnacle of heritage and innovation with limited edition jackets, jumpsuits, 501® jeans and more.
Building upon two releases from last year, Stüssy & Levi’s® return with a new capsule for Spring 2024. The collection features a four-piece range of staple Levi’s® garments, refined with Stussy’s signature aesthetic and completed with custom fits, designs, and finishes.
In the 1930s, Levi’s® launched another trailblazer: jeans for women. Unconventional? Highly. Popular? Wildly.
Join us to reveal an exclusive journey of our Levi's Red Tab Ambassadors! Six super lucky members from Spain, Italy, and France won the competition to become Red Tab Ambassadors, and here they go, embarking on their first exclusive experience in Paris, where shopping sessions, leisurely street walks, delicious Parisian cuisine, breathtaking views, and a friendly atmosphere promise to bring together the essence of Levi's denim lifestyle and Parisian vibe.
Introducing our otherworldly collaboration with the iconic anime series. The 12-piece collection synthesizes the futuristic vision of Gundam SEED and the enduring craft of Levi’s®.
Introducing our fourth collaborative capsule with Japanese retailer BEAMS. Building upon offerings from previous releases, the latest collection is crafted with special-edition orange tick selvedge denim and features super wide silhouettes inspired by 1944 era Levi’s® fits.
Levi’s® and New Balance return with a new footwear collaboration for Winter 2023. Inspired by the pioneers of mountain biking and its historical roots in Marin County, the latest collection reimagines the iconic New Balance MT580 with durable Levi’s® denim. Offered in two distinct colorways, each pair comes equipped with Levi’s® Red Tabs, three sets of interchangeable laces, and a special edition box.
Stüssy and Levi’s® return with a second capsule collection for Fall 2023. Inspired by our shared California roots, the six-piece range is comprised of Trucker Jackets and matching Jeans, each piece crafted from jacquard fabric and finished with two-tone garment dyes.
Style
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Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.
Ah, the quest for the perfect pair of jeans. It’s a journey that many of us have embarked upon, but few have conquered. From waistlines that gape to hems that drag on the ground, finding the right fit can be a real challenge.
This season, we’re layering up with rule-breaking collegiate style — cozy classics and seasonal essentials in deep, moody tones with bright pops of color. See how the 568™ Stay Loose makes everything look so easy?
Our Baggy Dad Jeans are designed to sit—not squeeze!—comfortably around your waist. (A nice change now and again for any of us skinny fit fanatics.) They’re also made to look good with everything from heels to sneakers and bodysuits to button-ups.
Here’s the thing about vintage-inspired jeans: you know they’ll look good, because they already looked good once before. Our 551™ Z Authentic Straight Jeans are a callback to 1962, when we introduced our first-ever relaxed, anti-fit denim.
Heyyy. What’s good? On our end, it’s everything for fall 2022. This nostalgia-inspired collection is full of relaxed denim, easy layers and big posi-vibes.
Spread cheer not trash with our DIY Zero Waste Gift Wrap.
Keep your old Levi’s® growing strong with our DIY hanging plant holder.
Revive your light-colored garments with our DIY Tint Dip process.
Create a bleached splatter pattern with the help of our tailor.
Our tailor shows us how to add a little distressing to the jean hem.
Sustainability
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Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.
Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.
Our clothes are only as good as the resources that go into them. That’s why we carefully craft each and every WellThread® product with an eye towards the future, in pursuit of four main design principles.
An in-depth look at our 551™ Z Authentic Straight and its new friend: the crop.
Community
See More ArticlesOur Red Tab™ Ambassadors get together for their last trip, this time in the unique island of Ibiza, where they will be chasing the sun.
Join them in their journey as they explore the Levi's® Archives Exhibition, uncover the city's hidden gems, savor the finest Italian cuisine, and create unforgettable memories together.
Introducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.
This Pride season, we pay homage to the activists—past, present and future—speaking out for LGBTQ+ liberation and equal rights. Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.
Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.
This season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Dr. Roger Kuhn, a Poarch Creek Two-Spirit Indigiqueer soma-cultural sex therapist and sexuality educator.
Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.
