Reuniting in Milan: Levi's® Red Tab™ Ambassadors' Second Exclusive Adventure
Community /
May 2024
As one unforgettable journey concludes, a new chapter begins for our Levi's® Red Tab™ Ambassadors. From the historic streets of Paris to the stylish avenues of Milan, our ambassadors are set for their second exclusive adventure during Milan’s Design Week. This unique experience offers an immersive blend of fashion, heritage, and the denim lifestyle, encapsulating everything the fashion capital has to offer.
A Unique Milano Experience: Crafted from Design and Heritage
In mid-April, Milan welcomes biggest brands and fashion lovers to set the next fashion trends during Milan Design Week. The city sparkles with special exhibitions, events, and shows.
Eager to dive into Milan’s rich architectural style, our ambassadors are also thrilled at the chance to be in the center of fashion and explore the history and heritage closely linked to the brand they represent.
For the first time in Europe, 31 pieces from the Levi's® Archives in San Francisco are showcased, offering a rare opportunity to touch and feel the milestones of the Levi’s® brand.
The Special Exhibition: Celebrating the Past, Present, and Future of Jeans
Renowned Mudec Museum hosts an exclusive exhibition called “Icons, Innovations, and Firsts: Stories of Heritage and Progress from the Levi's® Archives,” and our ambassadors get the chance to visit and enjoy. This one-of-a-kind experience allows them to see from very close the iconic pieces that have defined generations and been worn by communities that have made history and championed progress.
At Palazzo Giureconsulti, ambassadors explore how sustainability can drive innovation—like the Vitra chairs made from recycled Levi’s® denim, a project by The Visionary Lab and internationally renowned artists.
Unlocking Exclusive Opportunities with Levi's Red Tab
As they bid farewell to Milan, our ambassadors take with them the warmth of friendship, the thrill of discovery, and a deeper connection to the Levi's brand. Yet, their journey doesn't end here. Summer Is in the corner, and so is their last, but not least exiting adventure with Levi’s.