This Levi’s® x FARM Rio collaboration marks the first time Levi’s® has teamed up with a Brazilian brand. So we asked FARM Rio cofounder Kátia Barros about the connection between urban life and nature, why capturing the beauty around us is so important, what makes Rio de Janeiro so special, and much more.
We launched in 1997. Here, we like to say we exist to connect with people and help them along their journey of self-knowledge. We try to connect people to natural beauty that manifests in culture, Brazilian authenticity and in the Carioca lifestyle. That's what moves us.
We are Cariocas. We were born in Rio de Janeiro. Rio is a tropical city of 10 million inhabitants. Here, there’s always a connection between our paradisiacal existence and urban life.
The most powerful weapon for preservation is reminding people that they are one with nature. FARM seeks this relationship through everything we do. Our prints are a great visual tribute to the beauty and diversity of nature that inspires us so much. We are nature lovers.
We can support people and companies that commit to a positive impact on the planet, while we practice and promote conscientiousness preservation in our everyday life.
Levi’s® x FARM Rio