Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• Made with classic, non-stretch denim
• These jeans are designed with Thermodapt, our all seasons technology. This innovative hollow-core cotton yarn is breathable, cooling, and moisture-wicking when it's hot out and insulating when it's cold. And the best part? You still get that classic denim look and feel you love.