Now Wearing
THE AUGUST LOOKBOOK
Style ideas inspired by our icons and essentials—the timeless, quality staples we do best.
Style ideas inspired by our icons and essentials—the timeless, quality staples we do best.
INVEST IN AN ICON
And by “icon,” we mean our 501® jeans, Trucker Jackets and western shirts. We invented these denim workhorses to last a lifetime and never go out of style. Our favorite flex? Wearing all three at once.
GET QUIET ON THE WESTERN FRONT
Pair western top layers with not-so-western details—preppy tees, unexpected denim washes, shoes beyond boots—for just a whisper of yeehaw.
ACCESSORIZE DAILY
The littlest details make the largest impact. Add a cap. Grab a bag. If you don’t have a leather belt that only gets better with age, this is your sign.
TEE UP
We can’t overstate the value of a great white T-shirt. With graphics or without. As a standalone or base layer. Just a peek of the collar makes your look feel more put-together.