Introducing

THE STAY LOOSE

Jeans and chinos made with water-saving Cottonised Hemp and sustainably grown cotton.

As the name suggests, our new Stay Loose is slouchy and relaxed all the way down to its stacked ankle. And it’s available in both denim and chino, so you can wear it with pretty much anything and anywhere.

SAVE WATER. WEAR HEMP.

stay loose
stay loose
stay loose
stay loose

Stay Loose Jeans are made with supersoft Cottonised Hemp. We love hemp because it needs less water and fewer pesticides to grow than cotton. Unfortunately, its natural texture is pretty rough. That’s why we worked with specialists to find a way to “cottonise” its handfeel. Now you can wear conscious clothing without sacrificing comfort or style.

Good. Clean. Cotton.

When we can’t use hemp, we rely on sustainably farmed cotton. That’s what you’ll find in our Stay Loose XX Chino. It’s supersoft and grown with less water and fewer harmful chemicals, bettering the health of the farmers and the planet. And since they’re Levi’s®, these pants are packed with versatility, durability and, of course, style.

Ready to loosen up your look? Shop all Stay Loose styles (and High Loose for her) online and in stores.

Better clothes. Better choices. Better planet.

LET’S MAKE THINGS BETTER

Getting dressed shouldn’t feel like a moral dilemma. That’s why we’re making it easy to look good and keep a clean conscience.