We hit the fields at Primavera Sound Barcelona 2025 with festival-goers and standout creators to bring you the freshest Levi’s® looks in their natural habitat—under the sun, by the stage and in the heart of the crowd.

From June 2–8, Primavera Sound took over the city. And Levi’s® was there to turn the volume all the way up. As the exclusive denim partner, we didn’t just show up. We built a festival inside a festival, filled with live music, personal style, bold customisation and the unapologetic self-expression that defines Levi’s®.

We celebrated the anniversary of the jean that started it all by turning Amsterdam’s Café Baskèts into a living tribute to 501® style. Take a peek into the takeover, complete with live music, custom details and a whole lot of denim.

To celebrate the reopening of our London Regent Street Flagship store, we introduce to you a new interview series where we speak to young creatives and entrepreneurs living, working, and thriving in the Capital.

To celebrate the reopening of our London Regent Street Flagship store, we introduce to you a new interview series where we speak to young creatives and entrepreneurs living, working, and thriving in the Capital.

Black History Month is used as a time to reflect on important people and events throughout the history of the African diaspora.

At Castle Dome’s Hull Mine near Yuma, Arizona, the discovery of several historic pairs of Levi’s®, each over a century old, paints a vivid, tangible portrait of the Old West — and the miners and laborers whose hard work built the American frontier.

Looking back through the decades, the different styles and fits of Levi's® jeans have all come back into fashion multiple times.

To celebrate Black History Month this October, Levi’s® presents #RootedInJoy, a month-long series of workshops and events at the brand’s concept store, Levi’s® Haus, London.

This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.

Like your favorite pair of worn-in jeans, Levi’s® and the Grateful Dead are a natural fit. Legendary guitarist and founding member of the Grateful Dead, Bob Weir, talks about the shared values of authenticity and creative collaboration.