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Trending / August 2020

This Is Cottonised Hemp

SUSTAINABILITY IS IN OUR JEANS

Something you’ll see a lot of this season (and beyond) is Cottonised Hemp. Why hemp? Because compared to cotton, it grows quicker, uses less water and leaves behind cleaner, healthier soils. Specially designed for Levi’s®, this new innovative hemp yarn is soft like cotton — and easily woven into denim styles like our Stay Loose for him and High Loose for her. So you get the same authentic Levi’s® look and feel in a garment that’s easier on the environment.

Save Water. Wear Hemp.

It’s that easy. Well, sort of. While, it’s definitely easy to wear, a lot of work goes into the making of Cottonised Hemp that you’d never know from just feeling it.

How We Do It

We partnered with fiber technology specialists to create a “cottonisation” process that softens the hemp fiber to make it look, and more importantly, feel almost indistinguishable from cotton. Bonuses on bonuses: Hemp also uses less energy and fewer chemicals to grow than cotton.

 Whatever style you choose, we want to see how you sustainably #LiveInLevis — join the conversation on social and stay tuned here for more news on how we’re making things better.

 

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