INSIDE OUR 501® CAFÉ TAKEOVER AT BASKÈTS
Chez Levi's /
juin 2025
Custom Tees & Cookies
Guests were invited to create personalised Levi’s® denim, and enjoy a specially curated menu featuring blue juice, limited-edition 501® cookies and sandwiches wrapped in logo-printed paper. Even the coffee cups and dusters got the 501® treatment.
Loyalty Perks That Paid Off
At the heart of the activation? Our members. As a thank-you to our Levi’s® community, Red Tab™ members got access to exclusive perks:
-Chance to win €501 to spend on Levi’s® in stores across the Netherlands;
-Customers who bought a pair of 501® Jeans in-store received a coffee voucher for the 501® Café (May 20–25)
-Members also got a stamp card for 10% off in-store purchases
