LEVI’S® X NAOMI OSAKA
LIMITED EDITION
Yes, she’s the world’s top-ranked female tennis player, four-time Grand Slam singles champ and ruler of the U.S. and Australia Opens, known for her punishingly fast serve—201km/hr (that’s a category 3 hurricane, folks). But Naomi Osaka won us over for her qualities *off* the court. Soft-spoken yet powerful and always authentic, she uses her platform for good, speaking her mind—and more importantly, her heart. 💖
Naomi brought that same focus and true passion to our collaboration. The Levi’s® x Naomi Osaka collection, crafted from upcycled excess denim, takes Levi’s® icons to an unexpected place. These four distinct pieces celebrate Naomi’s rich heritage with a bold femininity and a sporty attitude—and a bit of her famous dry wit. (Heads-up: It’s available exclusively on Levi’s® App.)
"The sustainability aspect was super important to me and I love that every piece in the collection has been recycled or repurposed from old stock."
Naomi Osaka
Naomi worked closely with our design team every step of the way (if she ever wants a second job...). It was crucial to her that each Levi’s® x Naomi Osaka piece felt personal: the Japanese-inspired Denim Kimono and obi belt with a hidden Red Tab™; the reworked denim Trucker Bustier with lace-up back 🔥; the sporty, loose Lace-Up Short (upcycled from men’s jeans); and the Crystal Fringe Short (hello, crystal waterfalls!), made with vintage 501® Shorts.
I liked the idea of the bustier while I was sketching it, but I love it even more now that it’s been brought to life. It’s so cute!
– Naomi Osaka
"I always loved wearing kimonos when I was a kid, so to be able to do it in denim felt really different and a bit unexpected."
Naomi Osaka
Get the Levi’s® App now to shop Levi’s® x Naomi Osaka. Snap a selfie in your favorite piece(s) and show us how you #LiveInLevis. Meanwhile, race you to that bustier...