Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• That perfect broken-in look—without putting in the work. This garment was distressed for an authentic vintage-inspired feel and lived-in style.
• Better clothes. Better choices. We made this garment with organically grown cotton, which uses no synthetic pesticides and saves water
• These jeans are made with 97% bio-based content including wood-waste ink, indigo dye, organically grown cotton and a plant-based patch.