Together, We Ride
Pimp My ( P )ride
As an official sponsor of WorldPride Amsterdam 2026, join us from 5-8 August as we transform WorldPride Village into an immersive bike shop-inspired space where creativity, self-expression and community come together. Simply sign up (or log in) to Red Tab™ to unlock the unmissable Pimp My ( P )ride experience.
Here's What You Can Experience
- Personalise your denim with exclusive pins, heat-press patches and custom illustrations inspired by cycling culture and Pride.
- Customise your bike and make it uniquely yours.
- Connect with the community in a space built around creativity, self-expression and individuality.
- Celebrate Pride through the Together, We Ride experience.
Win The Levi's® Pride Bike
One lucky Red Tab™ member will take home a one-of-a-kind customised Levi's® Pride bike.
Created exclusively for WorldPride Amsterdam 2026, the bike brings together creativity, self-expression and the spirit of Together, We Ride.
Enter for a chance to win
Log in or join Red Tab™ below to enter.
Together, We Ride Through Worldwide Amsterdam 2026
Levi's® is proud to be an official sponsor of WorldPride Amsterdam 2026, celebrating "UNITY" and 25 years of marriage equality in the Netherlands. Throughout July and August, we'll be bringing limited-edition WorldPride Amsterdam t-shirts to selected Pride pop-up stores, as well as hosting an exclusive Pimp my (P)ride event at WorldPride Village. We're also supporting Youth Pride as they take to the Canal Parade with Together We Ride – a celebration of freedom, community and the next generation of LGBTQIA+ voice.
Red Tab™ members only. T&C's apply.