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See More ArticlesInside Levi's
See More ArticlesHere’s the riveting story behind recreating our very first pair.
To celebrate the reopening of our London Regent Street Flagship store, we introduce to you a new interview series where we speak to young creatives and entrepreneurs living, working, and thriving in the Capital.
Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O'Neill, design director of Levi's® Vintage Clothing, to get the story. Trust us, it's riveting.
To celebrate the reopening of our London Regent Street Flagship store, we introduce to you a new interview series where we speak to young creatives and entrepreneurs living, working, and thriving in the Capital.
Black History Month is used as a time to reflect on important people and events throughout the history of the African diaspora.
At Castle Dome’s Hull Mine near Yuma, Arizona, the discovery of several historic pairs of Levi’s®, each over a century old, paints a vivid, tangible portrait of the Old West — and the miners and laborers whose hard work built the American frontier.
Campaigns and Collaborations
See More ArticlesIntroducing our otherworldly collaboration with the iconic anime series. The 12-piece collection synthesizes the futuristic vision of Gundam SEED and the enduring craft of Levi’s®.
Introducing our fourth collaborative capsule with Japanese retailer BEAMS. Building upon offerings from previous releases, the latest collection is crafted with special-edition orange tick selvedge denim and features super wide silhouettes inspired by 1944 era Levi’s® fits.
Levi’s® and New Balance return with a new footwear collaboration for Winter 2023. Inspired by the pioneers of mountain biking and its historical roots in Marin County, the latest collection reimagines the iconic New Balance MT580 with durable Levi’s® denim. Offered in two distinct colorways, each pair comes equipped with Levi’s® Red Tabs, three sets of interchangeable laces, and a special edition box.
Stüssy and Levi’s® return with a second capsule collection for Fall 2023. Inspired by our shared California roots, the six-piece range is comprised of Trucker Jackets and matching Jeans, each piece crafted from jacquard fabric and finished with two-tone garment dyes.
Wander into Barbie Ferreira’s subversive world, where her sketches and imagination come to life through a new ‘90s inspired collection. Featuring bold bunny graphics, lace-up details, striking all-over prints, and her take on our iconic 501® Jean.
KENZO and Levi’s® come together for Fall 2023 capsule collection.
A storied shoe meets a true original. Levi’s® and Crocs have come together for a new capsule that emphasizes self-expression, style, & versatility. Combining casual comfort with quality design, the limited-edition range features three clogs inspired by traditional Japanese craftmanship and denim artistry. The collaborative collection fuses the timeless appeal of Levi’s® denim with the innovative comfort of Crocs to redefine the possibilities of casual footwear.
Style
See More ArticlesA storied shoe meets a true original. Levi’s® and Crocs have come together for a new capsule that emphasizes self-expression, style, & versatility. Combining casual comfort with quality design, the limited-edition range features three clogs inspired by traditional Japanese craftmanship and denim artistry. The collaborative collection fuses the timeless appeal of Levi’s® denim with the innovative comfort of Crocs to redefine the possibilities of casual footwear.
Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.
Ah, the quest for the perfect pair of jeans. It’s a journey that many of us have embarked upon, but few have conquered. From waistlines that gape to hems that drag on the ground, finding the right fit can be a real challenge.
Are hoodies on trend? An effortless staple, hoodies never go out of style! Learn how to elevate your loungewear look, with style tips from Lewis Munro, here.
In case you haven't noticed, we have quite a few different jeans styles here at Levi's®. It all began 149 years ago with the 501® – the original jean crafted by Levi Strauss in 1873. With a classic straight leg and iconic design, these jeans have never gone out of style.
Looking to nail the perfect ‘athleisure’ vibe? Channel your inner cool girl and learn how to style the bomber jacket in our ultimate style guide.
Feel like revamping an old pair of jeans? Learn how to make the perfect DIY shorts for you with the help of our Levi's® tailors!
For when a belt just won’t work, our Levi's® tailors are here to help. Learn how to take in the waist of jeans yourself with our step by step guide.
Unsure how to measure jeans? Look no further than our step by step guide for the perfect fit.
Spread cheer not trash with our DIY Zero Waste Gift Wrap.
Sustainability
See More ArticlesOur R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.
If you’re wondering what makes an item vintage, or what to look for in vintage jeans, here we reveal everything you need to know about vintage clothing.
Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.
Our clothes are only as good as the resources that go into them. That’s why we carefully craft each and every WellThread® product with an eye towards the future, in pursuit of four main design principles.
Community
See More ArticlesIntroducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.
Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.
Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.
This Pride season, we pay homage to the activists—past, present and future—speaking out for LGBTQ+ liberation and equal rights. Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.
This Pride season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Alex Locust, a Certified Rehabilitation Counselor and unapologetic glamputee spreading the word about disability justice one workshop at a time.
We know getting involved might seem a little intimidating, so we sat down with five leaders in the LGBTQIA+ community to hear about how they’re approaching activism in their own unique ways.