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[Home](https://www.levi.com/GB/en_GB/blog) - [On The Scene](https://www.levi.com/GB/en_GB/blog/category/on-the-scene) - [Campaigns and Collaborations](https://www.levi.com/GB/en_GB/blog/category/campaigns-and-collaborations) - [Style](https://www.levi.com/GB/en_GB/blog/category/styled-by-levis) - [Sustainability](https://www.levi.com/GB/en_GB/blog/category/sustainability) - [Community](https://www.levi.com/GB/en_GB/blog/category/community) [See All Categories](https://www.levi.com) # LEVI'S® X DENIM TEARS ### [__Campaigns and Collaborations__](https://www.levi.com/GB/en_GB/blog/category/campaigns-and-collaborations) /  July 2022 Share  Multi-hyphenate artist & creative, Tremaine Emory of Denim Tears continues to viscerally explore the history of slavery in America. This time, through the history and traditions of the Gullah Geechee community. ## "Emory's journey has continued to challenge the confines of his collaboration's 'status quo'." ### AFRICAN AMERICAN CONCEPTUAL CONCEPTUALISM For this collection, Tremaine chose to explore the history of slavery in America by recontextualizing the DNA of the Gullah Geechee community. Descendants of Africans enslaved on plantations of the lower Atlantic coast, the Gullah Geechee were forced to endure the indefatigable process of indigo dyeing. This 8-piece collection uses color-coded visual tropes, image, and design to symbolize their struggle and in-turn continues to tell the story of fashion’s intersection with the history of the African American Diaspora.  ### INDIGO HANDS Aestheticizing a cultural emblem for the struggles and toils of the Gullah slaves, the all-over print of blue hands appear on white Levi’s® 501 Jeans, a white Levi’s® Type II Trucker, and a white Plantation Hat. Emory creates a visual blueprint that symbolizes the unrelenting work of the Gullah Geechee people, who’s hands would turn blue during from the indefatigable indigo dyeing process.  ## “This collection presents a striking historical perspective, where every character, every look, and every setting evokes an autonomous examination of America’s past, present, and future.”  –TREMAINE EMORY ### AFRICAN AMERICAN DIASPORA Emory uses color-coded quilting, and patterns on Levi’s® 501 Jeans, a Levi’s® Western Shirt, a Levi’s® Shirt Jacket, a Canvas Tote, and his signature Plantation Hat, to tell the story of the Gullah Geechee and the African Diaspora in America. A yellow and green color scheme, symbolic graphics, and cultural emblems serve as a talisman for the suffering and endurance of the Gullah Geechee, embracing their shared culture, history, and shared experience.  ## “I’ve recontextualized the DNA of the Gullah Geechee. The resulting body of work is a palpable alliance centred on the ability to embrace one community’s respective culture, history, and experience.” - TREMAINE EMORY Levi Red Tab Member LogoThis is the logo of the Levi Red Tab Member Program Join now and unlock immediate access to free shipping on every order, birthday surprises, exclusive product drops and more. And like your jeans, the benefits just keep getting better with time. 10% off your order when you sign up for our newsletter Free shipping and returns First Name* Last Name* Email* Send me news and offers from the LS&Co. Group of Companies. I can unsubscribe at any time. Password* Passwords must be at least 8 characters and can't be easy to guess - commonly used or risky passwords are not permitted. By creating an account, I agree to the LS&Co. [Terms of Use](https://www.levi.com/GB/en_GB/legal/terms-of-use). I have read the LS&Co. [Privacy Policy](https://www.levi.com/GB/en_GB/legal/privacy-policy). 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