Here’s the riveting story behind recreating our very first pair.​

To celebrate the reopening of our London Regent Street Flagship store, we introduce to you a new interview series where we speak to young creatives and entrepreneurs living, working, and thriving in the Capital.

Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O'Neill, design director of Levi's® Vintage Clothing, to get the story. Trust us, it's riveting.

To celebrate the reopening of our London Regent Street Flagship store, we introduce to you a new interview series where we speak to young creatives and entrepreneurs living, working, and thriving in the Capital.

Black History Month is used as a time to reflect on important people and events throughout the history of the African diaspora.

At Castle Dome’s Hull Mine near Yuma, Arizona, the discovery of several historic pairs of Levi’s®, each over a century old, paints a vivid, tangible portrait of the Old West — and the miners and laborers whose hard work built the American frontier.

Looking back through the decades, the different styles and fits of Levi's® jeans have all come back into fashion multiple times.

To celebrate Black History Month this October, Levi’s® presents #RootedInJoy, a month-long series of workshops and events at the brand’s concept store, Levi’s® Haus, London.

We’re going for another lap with McLaren Racing as we unveil our second collection with the racing icon. Evolving from vintage-inspired pieces, this drop is fueled by modern silhouettes and streetwear-ready separates, like bold graphic tees and oversized hoodies, but all with undeniable McLaren Racing style.

Levi’s® and END. come together for a new collection titled “Mount Rambler.” The six-piece capsule draws inspiration from mountainous landscapes and the ramblers who have long hiked, explored, and immersed themselves in these terrains.

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Building upon two releases from last year, Stüssy & Levi’s® return with a new capsule for Spring 2024. The collection features a four-piece range of staple Levi’s® garments, refined with Stussy’s signature aesthetic and completed with custom fits, designs, and finishes.

In the 1930s, Levi’s® launched another trailblazer: jeans for women. Unconventional? Highly. Popular? Wildly.

Introducing our otherworldly collaboration with the iconic anime series. The 12-piece collection synthesizes the futuristic vision of Gundam SEED and the enduring craft of Levi’s®.

Introducing our fourth collaborative capsule with Japanese retailer BEAMS. Building upon offerings from previous releases, the latest collection is crafted with special-edition orange tick selvedge denim and features super wide silhouettes inspired by 1944 era Levi’s® fits.

Levi’s® and New Balance return with a new footwear collaboration for Winter 2023. Inspired by the pioneers of mountain biking and its historical roots in Marin County, the latest collection reimagines the iconic New Balance MT580 with durable Levi’s® denim. Offered in two distinct colorways, each pair comes equipped with Levi’s® Red Tabs, three sets of interchangeable laces, and a special edition box.

Denim jackets in the winter? Find out how to wear denim all year round.

Get ready for autumn like a pro with Levi’s® tips for navigating unpredictable weather, from layering to the totally transitional pieces you need in your wardrobe.

Discover our favourite ways to style classic Levi’s® shirts this summer, from beach-ready relaxed fit shirts to airy blouses.

Our Levi's Gift Guide offers gift ideas for all the women on your list. Explore our collection of iconic women's clothing to give her a gift that stands the test of time.

Find the best selection of gifts for men this holiday season. From iconic denim to accessories, discover all the best gift ideas in our Levi's® Christmas Gift Guide.

Looking for fresh ways to wear cargo pants? Learn how to style cargos for any occasion and explore our collection to find the right pair for your wardrobe.

Want to know more about 2024's Denim Trends? Read Levi's guide on this year's hottest denim styles, from denim skirts to ultra-baggy jeans.

Can you wear jeans to a festival? Check out Levi's festival outfit ideas for both men and women, including how to pair denim with your glitter and beads.

Want to cut a few inches off your jeans? Our guide is here to help you crop any pair of jeans the right way.

Feel like revamping an old pair of jeans? Learn how to make the perfect DIY shorts for you with the help of our Levi's® tailors!

For when a belt just won’t work, our Levi's® tailors are here to help. Learn how to take in the waist of jeans yourself with our step by step guide.

Unsure how to measure jeans? Look no further than our step by step guide for the perfect fit.

And when, and why.

The key to sustainable gift giving: upcycling!

Spread cheer not trash with our DIY Zero Waste Gift Wrap.

Keep your old Levi’s® growing strong with our DIY hanging plant holder.

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

If you’re wondering what makes an item vintage, or what to look for in vintage jeans, here we reveal everything you need to know about vintage clothing.

Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.

Our clothes are only as good as the resources that go into them. That’s why we carefully craft each and every WellThread® product with an eye towards the future, in pursuit of four main design principles.

An in-depth look at our 551™ Z Authentic Straight and its new friend: the crop.

And when, and why.

Introducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.

Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.

Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.

This Pride season, we pay homage to the activists—past, present and future—speaking out for LGBTQ+ liberation and equal rights. Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.

This Pride season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Alex Locust, a Certified Rehabilitation Counselor and unapologetic glamputee spreading the word about disability justice one workshop at a time.

We know getting involved might seem a little intimidating, so we sat down with five leaders in the LGBTQIA+ community to hear about how they’re approaching activism in their own unique ways.

This season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Dr. Roger Kuhn, a Poarch Creek Two-Spirit Indigiqueer soma-cultural sex therapist and sexuality educator.

Want to join us on our mission to help plant more trees? Become a Levi’s® member today.