MabelMabel

MABEL | LEVI’S®

CONFIDENCE. OPTIMISM. PROGRESS.

Popstar Mabel, who was crowned Best British Female at 2020’s BRIT Awards at just 25, tells us about her long-term love affair for Levi’s® denim and loose fits.

To hear more from Mabel

  • Watch this exclusive video

Mabel has been obsessed with finding the perfect Levi’s® jean since she was 14. Her love affair with the brand began with a pair of borrowed 501® Jeans, passed down from her mother, Neneh Cherry.

As a true embodiment of sustainability and timeless style, durability, craftsmanship and innovation have been at the heart of well-designed products and since their creation 148 years ago, Levi’s® jeans have been worn for generations, not seasons.

High Loose Taper
High Loose Taper

Sustainably made with TENCEL™ fabric

Loose Cargo
Loose Cargo

Sustainably made with Cottonised Hemp: a unique blend of cotton and hemp offering an authentic look and softer feel.

High Loose Taper
High Loose Taper

Sustainably made with Cottonized Hemp and Water<Less™ technology - Uses 96% less water than standard finishing techniques.

Ribcage Straight Ankle
Ribcage Straight Ankle

Sustainably made with TENCEL™ fabric and

501® Original Short
501® Original Short

Made with Water<Less™ technology.

501® Original Crop
501® Original Crop

Made with Water<Less™ technology

Go behind the scenes with Mabel where she talks about the importance of having a strong female team around her.

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