The Levi’s® Plant a Tree initiative is back for 2022!

April 2022


We’re thrilled to announce the continuation of our Plant a Tree initiative for 2022!

The Levi’s® Plant a Tree initiative is back for 2022!

In 2021, during the month of April, we committed to planting one tree for every download of the Levi’s® app. We worked in partnership with Tree Nation, a non-profit organisation that is on a mission to reforest the world. Thanks to their reforestation and conservation projects, the organisation helps to restore forests, create jobs, support local communities and protect biodiversity.

Since the launch of our initiative last year, over 30,000 trees have been planted in our Levi’s® Forest, which is located in Madagascar. These trees have since captured over 900 tonnes of CO2!


But this only marks the start of our journey.

This year, we’re continuing our partnership with Tree Nation to further grow the Levi’s® Forest.

So, how can you join us on our mission to plant more trees?

It’s simple. Sign up to become a new Levi’s® member and we’ll plant one tree.


Our Plant a Tree initiative officially launches this April, which marks the start of Earth Month and leads up to Earth Day on the 22nd April. What better way to demonstrate your support for environmental protection than joining us to help plant more trees?

The initiative will run across North Europe throughout the months of April and May. Today, you can help us plant the Levi’s® Forest, one tree at a time.

One new member = one tree planted.