MADE FROM THE GOOD STUFF
You know how your favourite fruit smoothie or cold-pressed veggie bevvie just glows? And how just holding it lights you up and makes everything feel better? That’s Levi’s® Fresh.
A head-to-toe collection of soft glows, sweet looks and good feels. Levi’s® Fresh turns up the vibes with botanical-based dyes, consciously chosen materials and water-saving finishing techniques.
Flower Power 2.0
To make the collection’s signature spectrum of pastel hues, we used natural dyes derived from plant roots, leaves, stems and minerals. By using these botanical dyes, we created colors with a low-key glow.
Light Therapy
Soft but vibrant. Mellow but lustrous. And kind of therapeutic, right? Botanical dyes just have that natural glow, radiating positive vibes like a superfood for the eyes.
The Feels Are Wow
Have we mentioned that everything feels incredibly soft? It’s like the collection’s planet-friendly dyes and pro-chill agenda collide to create a collection that’s 100% yum-focused––from how it looks, to how it’s made, to how it makes you feel.
The Dyes in the Levi's® Fresh collection
The dyes in the Levi's® Fresh collection come from one of three natural sources, including non-endangered or non-threatened plants—like madder root extract and natural indigo—agricultural byproducts—like food waste—and minerals like clays, carbonates, and natural oxides. These dyes were specially formatted to require less auxiliaries, without compromising color fastness or aesthetic, resulting in an innovative, sustainable dye process. All dyes in the collection feature a minimum of 50 percent plant or mineral content.
