Hm, that look on your face. Let’s guess: the holidays? This time around, avoid the scramble. Gift early and gift intentionally. There, you’ve gifted yourself freedom to focus on what really matters: your friends and family—ancestral or chosen. Take a cue from our cast:
“MY BIGGEST GIFT, FOR MYSELF, IS JUST FAMILY BEING THERE.”
—Tati (in green Flora Mockneck) wearing our 501® ’90s + ’90s Sherpa Trucker Jacket
“IT’S DEFINITELY, I BELIEVE, A CHOSEN THING. YOU CAN SURROUND YOURSELF WITH LOVE .”
—Karli (in white Flora Mockneck), wearing our 501® Originals + Fly Trucker Jacket
ICONS FOR YOUR ICONS
But what *is* that intentional, please-the-whole-family gift? There’s one thing (well, two) that everyone on your list will be thrilled to behold when they tear off the recycled DIY gift wrap : our never-fail, wear-forever, century-plus-tested denim icons: 501® Jeans and Trucker Jackets—and 505™ Regular for kids.
“IT’S THE HOLY GRAIL. IT JUST FITS IN THE WAY THAT YOU WANT JEANS TO FIT.”
—Mikaela (in black Ruched Hoodie), wearing our 501® ’90s + Chroma Acid Purple Trucker Jacket
I’M A DAD BUT I CAN STILL BE SEXY IN MY JACKET.
– Rio (in Jackson Worker) wearing our 501® Originals + Type 1 Sherpa Trucker Jacket
With their life-changing fit (ask any convert ) and love-forever style, 501® Jeans are the Holy Grail of gifting. Pair them with a Trucker Jacket and consider quilted or Sherpa lining. “It just has that nice classic look,” Rio says, “And it’s still kind of sexy, you know? Like, I’m a dad but I can still be sexy in my jacket.” No argument here.
I LOVE PRESENT OPENING AND THANKING THE PEOPLE.
– Ezrah, age 8, wearing our 505™Jeans + Trucker Jacket
When it comes to the kids, 505™ Regular Jeans feature a wider thigh and a looser fit for all that running around, with a zip closure, because who can be bothered with buttons? As versatile for little ones as 501® Jeans are for the grownups. Ezrah agrees: “I kind of wear whatever.”
OTHER WAYS TO ❤️ THE 🌎
● Be intentional about your apparel choices. Sustainability starts with quality.
● Shop early to reduce the impact of rushed shipping. Air transport and sparser cargo shipments produce significantly higher CO2 emissions.
● Wear each item longer. Just 9 months longer and its carbon footprint shrinks by 30%!
● Buy Levi’s® SecondHand . If everybody purchased just one used-instead-of-new item this year, it would save 449 million pounds of waste.
● Use our in-store Tailor Shops to extend the life of (and beautify) your garments.
● Wrap your gifts sustainably (here’s how ).
Buy now, love forever. See our Give Better Guide for so many more great gifting ideas.