Close your eyes. Think “jeans.” Now open. They were 501s®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of jeans in existence — burned into the world’s collective cortex ever since Levi Strauss (the man himself!) invented them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit with all-American style
• A perfect blank canvas for customization and self-expression
• We love to style with our Trucker Jacket
• Made with natural dyes (from real plants or minerals) and water-saving techniques, which conserve energy and reduce reliance on synthetic dyes
• The unique appereance of is garment is intended. It may change as a result of washing and wear. Follow care instructions
• Dye may transfer onto other garments, upholstery or skin. Wash seperately or with dark colors.
• Due to the dyes used there will be a natural variant in colour and the product you receive may be a slightly different shade to the one pictured