Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.

Our clothes are only as good as the resources that go into them. That’s why we carefully craft each and every WellThread® product with an eye towards the future, in pursuit of four main design principles.

An in-depth look at our 551™ Z Authentic Straight and its new friend: the crop.

And when, and why.

La compositora y cantante Rigoberta Bandini alter ego de Paula Ribó, presenta los nuevos looks de nuestra colección llenando de positividad la temporada.