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Crafted®](https://www.levi.com/US/en_US/levis-made-crafted/levis-made-crafted-for-women/c/levi_clothing_women_made_and_crafted_us) has taken on an identity all its own. First, it’s a collection that perfectly blends our past with our future. Second, its name is inherent of two standards: quality construction and carefully crafted details. Every season brings a new set of inspiration and a new vibe. And every season, our designers up the ante on their creations. We talked with Nick Rendic, our men’s designer for the collection, about the roots of Made & Crafted® and what it’s like creating the line every season. __Levi’s®__ When and how was Made & Crafted® born? __Rendic__  We started the line eight or nine years ago in Europe. It was always meant to be the counterpoint to [Levi’s® Vintage Clothing](https://www.levi.com/US/en_US/levis-vintage-clothing/levis-vintage-clothing-for-men/c/levi_clothing_men_vintage_clothing_us). Whereas our vintage line is centered around reissuing stitch-for-stich replicas of heritage Levi’s® pieces, Made & Crafted® creates the future archival pieces. It’s also about reinterpreting [our Icons](https://www.levi.com/US/en_US/clothing/men/jeans/c/levi_clothing_men_jeans/facets/feature-fit_name/501%C2%AE) in new ways.  __How would you describe the Made & Crafted® identity?__ It’s an elevated and differentiated version of the original Levi’s® aesthetic — our most heightened version of the brand. __Do you have a specific type of person in mind when coming up with new ideas?__ I think Made & Crafted® is for the person who loves Levi’s® but wants to experience the brand on a more elevated level. __How does your team experiment each season with designs?__ On the men’s side, we usually begin with our Icons (the 501® Original, 511™ Slim and Trucker Jackets) and use those as the starting point to experiment with what’s happening in fashion.  __What’s been your favorite season or favorite piece(s)?__ That’s a really tough question. Every season is my favorite as it’s being developed. It’s the nature of fashion to fall in love and then move on. I think the consistency is with our Icons, though. You really can’t beat a T-shirt, jeans and a denim jacket. __Can you talk a little more about how you infuse iconic Levi’s® style with the Made & Crafted® identity?__ For me the trick is really getting into the seasonal inspiration and blending it with our heritage. For our [Spring/Summer ‘18 idea of “voodoo surf,”](http://www.levi.com/US/en_US/blog/article/levis-made-crafted-spring-summer-18/) for example, using the defining characteristics of the locations and the culture that inspired our designs gave some of our favorite pieces new life, or at least a new point of view. __What’s your favorite part about designing for Made & Crafted®?__ This is a hard one. I feel a tremendous amount of responsibility and pride getting to work with denim at the original denim brand. It’s also really inspiring telling a very concise story year after year, not only through the product, but also through the way we bring each seasonal collection to life. Want to see more from Levi’s® Made & Crafted®? [Shop the collection here](https://www.levi.com/US/en_US/levis-made-crafted/levis-made-crafted-for-men/c/levi_clothing_men_made_and_crafted_us).   Sign up for Levi's® emails. Be the first to hear about special offers, new arrivals and more. Email* Sign Up By subscribing, I agree that the LS&Co. [Group of Companies](https://www.levi.com/LU/en/legal/lsco-group-of-companies) may email me news and offers. I can [unsubscribe](https://www.levi.com/LU/en/unsubscribe) at any time. I have read the LS&Co. 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