Season after season, we make steps forward in the search for ever increasing sustainability. We are committed to reducing the environmental footprint of all our production processes. We have rethought the entire production cycle from a circular economic perspective to create high quality garments that last, proving that style does not preclude sustainability. We want to help make the clothing industry more respectful of the planet and encourage consumers to make more conscious choices, because change becomes possible only if the effort is shared. This is why we are collaborating on a sustainability project with Rifò, an Italian company that produces high quality garments and accessories made from regenerated textile fibers.
INNOVATION IN TRADITION
Rifò is a young sustainable fashion brand founded in Prato in 2017. It combines circular economy with local textile craftsmanship. Rifò, which means "to remake" in Tuscan, mainly uses three recycled materials - cashmere, cotton and denim - to locally create new clothes that retain the same qualities as the original products. Waste and old garments are transformed into new fibers, thanks to an ancient, mechanical, artisanal process of regeneration, which significantly reduces the amount of water, pesticides and chemicals needed in production. In addition to a brand, Rifò is also a service: a system for collecting old garments that allows anyone to participate in recycling.
SUSTAINABLE CHANGE ACCORDING TO NICCOLÒ
Niccolò Cipriani founded Rifò after having seen the impact of fast fashion and overproduction in Vietnam. Back in Prato, he set himself an ambitious goal: to recover a historical textile tradition to produce sustainable garments from regenerated materials. All of this is done by enhancing an artisan know-how that is part of the city's DNA and that permeates the various production phases, from regeneration to spinning to the creation of garments. These include Pinori Filati for the regeneration of old denim and the company Nove Nove Sei, which carefully creates new garments using the circular method.Rifò is a brand born of a global emergency and a great desire for change.
WE CARE TOGETHER NOW
Levi's® shares Rifò's commitment to designing garments that last, to using quality raw materials and to exploring production processes that can be able to reduce environmental impact.
WE RECYCLE TOGETHER NOW
If we pay attention to the garments we buy, we can make a difference. This means buying garments capable of lasting over time. The same ones that, at the end of their life cycle, can become new raw materials.
NEW LIFE FOR USED CLOTHES
We know that production and consumption in the fashion industry have reached unsustainable levels. This is why we want to promote a more ethical economy and lifestyle. We share with Rifò both this sense of social responsibility and urgency to act now. We both want to maximize the value of garments and give them new life. Why throw away high quality garments designed to last when we can recover them for a different use?
