Here’s the riveting story behind recreating our very first pair.​

Our new collection, Birth of the Blue Jean, celebrates the 150th anniversary of the legendary patent obtained by Levi Strauss & Co. and tailor Jacob Davis. We sat down with Paul O'Neill, design director of Levi's® Vintage Clothing, to get the story. Trust us, it's riveting.

This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.

Levi’s® and New Balance return with a new footwear collaboration for Winter 2023. Inspired by the pioneers of mountain biking and its historical roots in Marin County, the latest collection reimagines the iconic New Balance MT580 with durable Levi’s® denim. Offered in two distinct colorways, each pair comes equipped with Levi’s® Red Tabs, three sets of interchangeable laces, and a special edition box.

Stüssy and Levi’s® return with a second capsule collection for Fall 2023. Inspired by our shared California roots, the six-piece range is comprised of Trucker Jackets and matching Jeans, each piece crafted from jacquard fabric and finished with two-tone garment dyes.

Wander into Barbie Ferreira’s subversive world, where her sketches and imagination come to life through a new ‘90s inspired collection. Featuring bold bunny graphics, lace-up details, striking all-over prints, and her take on our iconic 501® Jean.

KENZO and Levi’s® come together for Fall 2023 capsule collection.

A storied shoe meets a true original. Levi’s® and Crocs have come together for a new capsule that emphasizes self-expression, style, & versatility. Combining casual comfort with quality design, the limited-edition range features three clogs inspired by traditional Japanese craftmanship and denim artistry. The collaborative collection fuses the timeless appeal of Levi’s® denim with the innovative comfort of Crocs to redefine the possibilities of casual footwear.

Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.

Introducing our first collaborative collection with ERL for Fall 2023. Since our founding in 1853, we have called California home while connecting with denim fans across the globe. In 2020, creative Eli Russell Linnetz launched ERL, a Venice-based fashion brand that has quickly made waves by utilizing playful, retro-inspired designs that blend pop art aesthetics with skate & surf culture. With shared roots in the Golden State, Levi’s® and ERL have come together for a new collection that celebrates individualism & self-expression.

A look at the creation of our collection inspired by the captivating world of animated classic *Princess Mononoke.*

A storied shoe meets a true original. Levi’s® and Crocs have come together for a new capsule that emphasizes self-expression, style, & versatility. Combining casual comfort with quality design, the limited-edition range features three clogs inspired by traditional Japanese craftmanship and denim artistry. The collaborative collection fuses the timeless appeal of Levi’s® denim with the innovative comfort of Crocs to redefine the possibilities of casual footwear.

Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.

Ah, the quest for the perfect pair of jeans. It’s a journey that many of us have embarked upon, but few have conquered. From waistlines that gape to hems that drag on the ground, finding the right fit can be a real challenge.

This season, we’re layering up with rule-breaking collegiate style — cozy classics and seasonal essentials in deep, moody tones with bright pops of color. See how the 568™ Stay Loose makes everything look so easy?

Our Baggy Dad Jeans are designed to sit—not squeeze!—comfortably around your waist. (A nice change now and again for any of us skinny fit fanatics.) They’re also made to look good with everything from heels to sneakers and bodysuits to button-ups.

Here’s the thing about vintage-inspired jeans: you know they’ll look good, because they already looked good once before. Our 551™ Z Authentic Straight Jeans are a callback to 1962, when we introduced our first-ever relaxed, anti-fit denim.

Heyyy. What’s good? On our end, it’s everything for fall 2022. This nostalgia-inspired collection is full of relaxed denim, easy layers and big posi-vibes.

Want to cut a few inches off your 501® jeans? Find our how to crop your denim jeans properly in our guide!

And when, and why.

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.

And when, and why.

Introducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.

This Pride season, we pay homage to the activists—past, present and future—speaking out for LGBTQ+ liberation and equal rights. Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.

We know getting involved might seem a little intimidating, so we sat down with five leaders in the LGBTQIA+ community to hear about how they’re approaching activism in their own unique ways.

This Pride season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Alex Locust, a Certified Rehabilitation Counselor and unapologetic glamputee spreading the word about disability justice one workshop at a time.

Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.

This season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Dr. Roger Kuhn, a Poarch Creek Two-Spirit Indigiqueer soma-cultural sex therapist and sexuality educator.

Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.

Meet Lydia Okello, a model, writer and content creator using their platform to empower others to express themselves through style.