Icons, Innovations & Firsts
STORIES OF HERITAGE AND PROGRESS FROM THE LEVI'S® ARCHIVES
A special exhibition in Milan to celebrate the past, present and future of the jeans
Directly from the Levi's® Archives in San Francisco, a selection of unique and extraordinary garments that tell the story of denim over time, from the icons of the past to current innovations, arrives in Italy. At the Spazio delle Culture at MUDEC - Museo delle Culture in Milan from April 5 through April 26, 'Icons, Innovations & Firsts. Stories of Heritage & Progress from the Levi's® Archives' is the exhibition celebrating the history and cultural impact of the most iconic and influential garment ever created.
A journey through the history of Levi's®
The exhibit tells the story of how Levi's® jeans began as workwear from a collaboration between Levi Strauss and a tailor named Jacob Davis, who created a major design innovation. Jeans have been worn and loved by everyone from miners to cowboys, activists to musicians, artists to great innovators, becoming a mirror of changing times. Levi's® jeans were chosen by communities that made history and fought for progress.
Visit the exhibition for free and experience the immersive experience that will take you from the Gold Rush to the technological revolution.
Don't miss it! We look forward to seeing you at Spazio delle culture at MUDEC, April 5-26.
Celebrate with us the most iconic garments in Levi's ® history.
Until April 26, sign up for the contest and participate in the final draw of 5 tasting vouchers for 2 people "Mudec Experience" at Enrico Bartolini's restaurant at Mudec in Milan
We are waiting for you in one of the participating Levi's® stores to enter the contest. The contest is exclusive to Levi's® Red Tab™ members. Not a member yet?
Contest valid from 04/15/2024 to 04/26/2024. Final drawing of prizes by 31/05/2024.
Estimated prize money Euro 6,045.40 excluding vat.
For info read the REGULATION