LEVI’S® X NOT IN MILAN
Inside Levi's /
April 2025
Levi's®, has always supported progress, culture and design.
For the fourth consecutive year, we participated in this major event, Design week in Milan, consolidating the brand's presence in a cultural context that has both local and international impact. We collaborated with HIGHSNOBIETY by participating in their NOT IN MILAN format, a multimedia culture festival in an iconic Milanese location.
LEVI’S® X NOT IN MILAN
April 8–11, 2025
at Magma, Via Vezza d’Oglio 14 - Milano
Levi's® x Not In Milan reinvented the classics through 4 days of design, music and culture. Creatives explored “Classics reivented” in a meeting of tradition and innovation. At the heart of it all? The Levi’s® Roundtable, an iconic design element and the perfect stage for a panel and musical performance.
7th april
Levi's® Roundtable Banquet
See the highlights!
A single table, a shared conversation, a collective inspiration.
To kick off a week full of events, we opened the dancing with an exclusive experience: the roundtable banquet, a VIP dinner reserved for 40 selected guests in Lubna's evocative space between art and design. A convivial moment to create authentic connections between creative, visionaries, celebrating brand values in an intimate and refined atmosphere.
8th April
Levi's® Roundtable talks
A stimulating debate on revisiting classic design was held
Moderated by journalist Valerie Präkelt and featuring great creative personalities such as Leo Gamboa, Senior Director Collaboration & Customization Design at Levi's®, Lea Colombo, Benjamin Patch and Giuditta Tanzi, who brought their personal ideas on the meeting of tradition and innovation. A symbol of open dialogue, the speeches touched on topics such as fashion and design.
Valerie Präkelt
Journalist and design expert hosting the panel discussion.
Benjamin Patch
Multidisciplinary designer exploring textiles, ceramics and fashion.
Lea Colombo
Bold and visionary photographer known for her vibrant work.
Leo Gamboa
Senior Director, Collaboration and Customization Design at Levi's®. Over a decade of experience in driving innovation through design, marketing and product.
Giuditta Tanzi
Founder of Garbage Core, specialising in upcycled, one-of-a-kind fashion.
10th April
Levi's® Listening session
The week closed on a high note with Levi’s® Listening session, an immersive sound experience featuring musicians Yoniro, Salvatore Versace and Immer6ia.
