LS&Co. Statement on Interest Based Advertising and Tracking Technologies (“Cookie Statement”)

Levi Strauss & Co., including our affiliates, subsidiaries and parent companies (referred to collectively as “LS&Co.” “We” or “Us”) collect data when you interact with us at different touchpoints including by way of our websites such as levi.com, dockers,.com and levistrauss.com, and our mobile app (where available) (referred to as our “Platforms”).

We collect, and we permit selected business partners and advertising companies (including ad servers, ad agencies, technology vendors, or providers of sponsored content) to collect, information associated with your engagement with our Platforms or derived from your device for a variety of purposes. This data is collected through technologies such as cookies, web beacons, gifs and pixel tags. This Statement describes how these technologies use this information and why We believe they help bring you information about our products that you will find valuable. We collect other kinds of data as well and you should review our Privacy Policy for a full description of the kinds of personal information we collect, how it is collected and used and your choices and rights. This Cookie Statement should be read in combination with our Privacy Policy to fully understand the range of personal information we collect and how it is used. 

Types Of Information Collected: Information that may be collected by way of cookies and similar technologies include your IP address, unique cookie and device identifiers, device and browser type, language, domain, operating system and system settings, mobile network information, browsing and conversion information, country, time zone, browsing history, interaction with our website (such as click behavior), preferences, access times and URLs.

Purpose of Collection: Information collected using Cookies and similar technologies is gathered in order to

1. provide marketing and advertising on our behalf that are tailored to your interests and to allow you to engage with social media like Facebook, Instagram, Twitter or other similar platforms. Advertising based on these technologies may appear on our website, and on other third party websites;
2. collect analytics data that helps us understand consumer preferences, determine the popularity of certain content and improve the performance of our platforms; and
3. provide necessary functionality such as allowing you to shop and check out smoothly, provide necessary security and operational features. For example, cookies allow us to hold your shopping cart selections when you navigate away from our site and then return to the order page or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites.

Most browsers accept cookies automatically, but you can block or delete cookies at any time. Please be aware that blocking or deleting cookies may also disable or interfere with shopping features on our sites and other sites that you may visit.

You can block or opt out of cookies or collection of data for interest-based advertising by adjusting settings within your browser. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.

For instructions on managing cookie preferences, check your browser’s technical information or “help” options. If you are using a mobile device, your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes. To adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.

If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, , including your ability to opt-out of some of the behavioral advertising and tracking described in this section, please go to aboutads.info, or http://youradchoices.ca/choices/ or networkadvertising.org. We do not operate or control these sites and are not responsible for the opt-out choices available there. It is important to note that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete cookies or use a different computer or browser, you’ll need to renew your opt-out choice.

Please remember, even if you opt out of interest-based advertising on or through these sites and other opt-out sites or services, or by adjusting your browser settings, you may still receive ads from LS&Co., as interest-based ads are only one form of advertising.

Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies that utilize cookies on our websites to provide interest-based advertising enable you to opt out of those practices.