Levi Strauss & Co., including our affiliates, subsidiaries and parent companies (referred to collectively as “LS&Co.” “We” or “Us”) collect data when you interact with us at different touchpoints including by way of our websites such as levi.com, dockers,.com and levistrauss.com, and our mobile app (where available) (referred to as our “Platforms”).
Types Of Information Collected: Information that may be collected by way of cookies and similar technologies include your IP address, unique cookie and device identifiers, device and browser type, language, domain, operating system and system settings, mobile network information, browsing and conversion information, country, time zone, browsing history, interaction with our website (such as click behavior), preferences, access times and URLs.
Purpose of Collection: Information collected using Cookies and similar technologies is gathered in order to
- provide marketing and advertising on our behalf that are tailored to your interests and to allow you to engage with social media like Facebook, Instagram, Twitter or other similar platforms. Advertising based on these technologies may appear on our website, and on other third party websites;
- collect analytics data that helps us understand consumer preferences, determine the popularity of certain content and improve the performance of our platforms; and
- provide necessary functionality such as allowing you to shop and check out smoothly, provide necessary security and operational features. For example, cookies allow us to hold your shopping cart selections when you navigate away from our site and then return to the order page or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites.