Your jeans have already told their story. Now let them tell a new one and, in the process, win 501 coins to spend on your next purchases! With each donation, you give your wardrobe a breath of fresh air and help the planet. Back to eco, the NGO specialized in post-consumer denim, will take care of recycling and giving your jeans a new life. What are you waiting for to be part of the change?
1. Come to the Recycling Wall of our 10 donation points and donate the denim garments that you no longer use.
2. As a member of our Levi's® Red Tab™ program, get rewarded!
3. The collected garments will be donated to the Spanish NGO Back to Eco, where they will be given a second life.
4. The remanufactured products will be sold in the Back to Eco online store. And you will be able to discover what your old denim has become!
An exclusive reward awaits our members: for every donation, receive 501 coins with the Levi's® Red Tab™ loyalty program.
These coins will allow you to enjoy discounts on your next purchases in store, online or in your app, as well as access to participate in exclusive contests and raffles available in the Levi's® app.
Not a member yet?
Back to Eco, the non-profit association with which we launched our first sustainability platform at the local level, is dedicated to promoting and developing sustainable fashion projects and is specialized in post-consumer denim.
Founded by environmental activists Núria Nubiola and Montse Bayén with the desire to move forward and contribute to the transition towards a circular economy, this association has created a unique workshop in which they work hand in hand with the Fundació Arrels, giving it a second life to denim, designing new products made through the reuse and recycling of fibers. Practical, durable and sustainable products.
