Levi’s® x Barbie Ferreira

Campaigns and Collaborations
November 2023


Welcome to Barbie Ferreira’s subversive world. The actress and style icon applies her creative vision to a ‘90s inspired collection. This eight-piece range brings her imagination and sketches to life with her favorite color palettes and fits – Featuring bold bunny graphics, lace-up details, striking all-over prints, and her take on our iconic 501® Jean.


The campaign was captured by Barbie’s longtime collaborator and friend, Petra Collins. Her signature approach to lighting and texture immerses the collection into a dark, moody atmosphere presented with a beautiful, otherworldly touch.


Starting with her imagination and sketches, Barbie worked closely with our design team to bring her creative vision to life. The eight-piece range features tops, bottoms, outerwear, and accessories inspired by the ‘90s – equipped with her bold bunny logo, lace-up detailing, and eye-catching prints.


Immerse yourself in the collection – Tops include the Long Dress Coat crafted from washed black denim, a glow in the dark Oversized Bunny Tee, a mesh Second Skin Top with an amoeba style print, and the Lace-Up Corset. For bottoms, our ‘90s 501® Jean undergo Barbie’s creative touch with her bunny logo in a bleach splatter effect. A midrise Lace-Up Flare Jean and a chartreuse pleated Skirt round out the offering’s bottoms. A reversible Tulip hat with chartreuse denim on one side and the same amoeba print on the other tops off the collection.


Levi’s® x Barbie Ferreira collaboration launches worldwide on November 17th, 2023. The collection will be available for purchase on L.com, app, selected Levi's®stores:

AMSTERDAM, Netherlands (Levi's® Hartenstraat: Hartenstraat 9, 1016 CA Amsterdam)


BERLIN, Germany (Levi’s®Memhardstraße 7, 10178 Berlin)


LONDON, UK (Levi’s® Soho -41 Great Marlborough St, Carnaby, London W1F 7RG)


ANTWERP, Belgium (Levi's® Kammenstraat 39, 2000 Antwerpen)


MADRID, Spain (Levi's® Preciados: C. de Preciados, 15, 28013 Madrid)


MILANO, Italy (Levi's® LS Milano Gae Aulenti: Via Vincenzo Capelli, 1, 20124 Milano MI)


PARIS, France (Levi's® Store Champs Elysees: 76 Av. des Champs-Élysées, 75008 Paris)