Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.

Like your favorite pair of worn-in jeans, Levi’s® and the Grateful Dead are a natural fit. Legendary guitarist and founding member of the Grateful Dead, Bob Weir, talks about the shared values of authenticity and creative collaboration.

Check out this behind-the-scenes tour and explore the Levi’s® Archives with Tracey Panek, the Archives Director.