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We want to help make the clothing industry more respectful of the planet and encourage consumers to make more conscious choices, because change becomes possible only if the effort is shared. This is why we are collaborating on a sustainability project with Rifò

DONATE NOW YOUR OLD DENIM GARMENT

Starting from December 11th, in the Levi's® store via Orefici, 13 - Milan you can donate your old denim garment of any brand and see it assigned to Rifò, which, thanks to the craftsmanship of Flo Concept, will give it a new life through the technique of upcycling .Flo Concept will allocate the proceeds from the processing of used garments to a work scholarship for people facing social difficulties. Flo concept welcomes, stimulates and trains them to the tailoring profession.

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CHANGE IS POSSIBLE IF THE EFFORT IS SHARED

Rifò, in addition to being a sustainable fashion brand, is also a service: a system for collecting old clothing that allows anyone to participate in recycling. That's why we created this project, to involve and ask people to act today, together with us, to give life to old denim garments through the technique of upcycling.

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Exclusive to Levi's® 247 members. For every donation of your old denim, 501 extra coins in your Levi's® App. Contact store staff for more information.