BUY BETTER WEAR LONGER
Quality is the first step toward sustainability. Levi's® jeans are made to last. They are not durable just for the person who buys them or durable for just one era. You wear Levi's® and then pass them to another person, who will do the same. We can all act sustainably, extending the life of the garments we love and consuming less over time.
NEW LIFE TO OLD JEANS
Even when jeans have finished their cycle we can, together, act creatively to give them a new life. Over the past year, Levi's® has given the city of Milan the opportunity to donate its old denim garments by assigning them to Rifò, which, together with the craftsmanship of Flo Concept, has transformed them into something new.
ARE YOU CURIOUS ABOUT HOW IT IS MADE?
With the donated 400 denim garments, Rifò and Flo Concept made upcycled bucket hats. Are you ready to discover live how to make upcycled bucket hats with your old jeans? We are waiting for you at the Levi's® Pop-Up store in Via Capelli, 1 - Milan.
Saturday, November 19, from 4 p.m.
Flo Concept's tailors will guide you through the different stages of recycling denim, starting from cutting to sewing the new product. An opportunity to share with Rifò's friends the love of quality garments and to exchange new creative ideas of sustainability.
DENIM GATHERING CONTINUES
If you, too, are making room in your closet and want to extend the life of your old denim garments, you have until Dec. 31, 2022 to donate your jeans at the Levi's® store in Via Orefici 13- Milano The donated garments will go to Rifò, which, together with Flo Concept, will transform them into bucket hats made from recycled denim. Proceeds from the sale of the upcycled bucket hats will fund a work scholarship within Flo's social tailoring shop for people in fragile and disadvantaged conditions.