Sustainability and responsible consumption are fundamental principles for Levi's®, which declines them in every aspect of its activities: from the choice of ecological materials and production processes with low environmental impact to upcycling programs. Every day Levi's® is committed to proposing the greenest textile innovations, guaranteeing resistance and durability and also takes care of garments that are at the end of their life cycle, through upcycling.
Through upcycling, Levi's® gives new life to used products by reinventing their shape and use, thanks to the recovery of materials and their creative reuse. Levi’s® mission is not only to minimize its environmental impact, but also to sensitize others to do the same, creating a much larger and more shared movement.