Is there such a thing as too much denim? Not if you ask Alicia Awa.

Everyone knows denim is a wardrobe staple. But have you ever thought about letting your denim be centre stage?

In More Denim Please, Alicia demonstrates her rule-breaking attitude while proving that as far as she’s concerned denim is the perfect outfit choice for any occasion.

At the park? Denim. On the stage? Double, no wait, triple denim. Even her dog’s obsessed with it. Head to our Tailor Shop to learn how to build your own head-to-toe denim look.