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Find Your Perfect Blue Tab™ Fit

Campaigns and Collaborations / 
September 2025

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Our most premium collection deserves a fit that feels just right.

With new proportions, contemporary silhouettes and a unisex approach, we want to make sure your first experience is as seamless as it is stylish.

Here’s everything you need to know about how Blue Tab™ fits, how to choose your size and how to care for your favourite pieces.

SO HOW DOES BLUE TAB™ FIT?

In a word: relaxed. Inspired by Levi’s® heritage staples and remixed with modern proportions, Blue Tab™ is all about effortless, elevated silhouettes.

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Overall, the vibe is casual, slightly oversized and ready to style your way.

CHOOSING YOUR SIZE

Stick with your usual Levi’s® size, the collection is made to fit true-to-size. Prefer a more oversized look? Feel free to size up! Blue Tab™ is unisex, so styling and fit work across body types.

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FABRIC & CARE TIPS
All Blue Tab™ pieces are pre-shrunk, meaning they’ll fit just as intended right out of the box. To keep them looking their best, here’s how we recommend caring for them:
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Turn your jeans inside out before washing
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Wash on a gentle cycle, using cold water
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Skip the spin or tumble dry, these can break down premium fabrics
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Hang dry (sunlight’s a bonus) to keep the shape and texture just right
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FIT MADE EFFORTLESS

Whether you’re into bold shapes or clean classics, Blue Tab™ is made to move with you. Explore the full collection, find the fit that works for your style and wear it your way.