We’ve always been behind originals with stories worth telling. Our global brand ambassadors Doechii, ROSÉ, Shai Gilgeous-Alexander, Stefanie Giesinger and Questlove are writing theirs in denim. See how their style and stories are shaping what's next.
"When you’re making art, you have to be brave enough to do things people are afraid to do, say things people are afraid to say.” - Doechii
"When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world."
-ROSÉ
“Whether it's sports, it's art, it's architecture, it's the carpet in my house, I draw inspiration from almost anything and everything.” - Shai Gilgeous-Alexander
"My parents had given me a three-quarter length Levi's jacket when I was a sophomore in high school. And I went to this performing arts high school, and had a kid just put everything all over it. Like he just took acrylic paint and just did this Jackson Pollock-esque creation. When I rocked it for lunch period, my future partner in The Roots was amazed. He was like, ‘Your mom let you do that to that jacket?’ I was like, ‘Yeah.’ And he was like, ‘Yeah, it's dope.’ And that's the beginning of The Roots. A jacket.” - Questlove
