På Primavera Sound Barcelona 2025 hängde vi med festivalbesökare och framstående kreatörer för att visa Levi's® hetaste looks i deras rätta element: under solen, vid scenen och i publikhavet.

"From June 2–8, Primavera Sound took over the city. And Levi’s® was there to turn the volume all the way up. As the exclusive denim partner, we didn’t just show up. We built a festival inside a festival, filled with live music, personal style, bold customisation and the unapologetic self-expression that defines Levi’s®."

We celebrated the anniversary of the jean that started it all by turning Amsterdam’s Café Baskèts into a living tribute to 501® style. Take a peek into the takeover, complete with live music, custom details and a whole lot of denim.

Levi's® intog Köpenhamn och firade ankomsten av sin senaste vårkollektion med XL-denim som hyllar en skandinavisk stil.

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.