From June 2–8, Primavera Sound took over the city. And Levi’s® was there to turn the volume all the way up. As the exclusive denim partner, we didn’t just show up. We built a festival inside a festival, filled with live music, personal style, bold customisation and the unapologetic self-expression that defines Levi’s®.

This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.

Get to know Levi's® Summer Fabrics to stay cool and comfortable, no matter the temperature. Update your summer wardrobe with lightweight styles for the new season.

Looking for linen inspo? Get the lowdown on linen with our top tips for styling linen, no matter the season. Discover linen trousers, tops and super light denim.

Meet classic chinos with a twist. Inspired by activewear, stay ready for anything in high-stretch, moisture-wicking Tech Series pants.

To mark the arrival of our latest Spring collection, Levi’s® took over Copenhagen with an XL-sized denim celebration, embracing Scandi style fashion.

Check out Levi's® guide on spring clothing essentials to always have in your wardrobe. From wide-leg jeans to dresses, find out what to wear in spring.

Paying homage to the natural landscape of her home state, Levi’s® X Emma Chamberlain features a collection of six effortless separates inspired by her own thrift store finds.

Ah, the quest for the perfect pair of jeans. It’s a journey that many of us have embarked upon, but few have conquered. From waistlines that gape to hems that drag on the ground, finding the right fit can be a real challenge.

This season, we’re layering up with rule-breaking collegiate style — cozy classics and seasonal essentials in deep, moody tones with bright pops of color. See how the 568™ Stay Loose makes everything look so easy?

And when, and why.

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.

And when, and why.

Celebrate you with the Levi's® Pride Collection. From Pride-ready essentials to items you can wear loud and proud, express yourself with these Pride outfits.

Introducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.

This Pride season, we pay homage to the activists—past, present and future—speaking out for LGBTQ+ liberation and equal rights. Sef Cavendish is an autistic writer, survivor of behavior conversion therapy, student and critic of Psychology and self-described gender anarchist encouraging folks to think and act beyond the oppressive systems that make up our world, whether they’re harmful narratives we’ve internalized or power structures from which we benefit.

We know getting involved might seem a little intimidating, so we sat down with five leaders in the LGBTQIA+ community to hear about how they’re approaching activism in their own unique ways.

This Pride season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Alex Locust, a Certified Rehabilitation Counselor and unapologetic glamputee spreading the word about disability justice one workshop at a time.

Activism doesn’t just look like leading a protest. It’s serving your community through social work. Or that low-fi video that makes you feel a little less alone in the world. It’s Black, queer multimedia artist Corinne Smith, also known fondly by the moniker Critty Smitty. Alchemizing paint into moving explorations of joy in the midst of grief and loss, Corinne is a testament to the power of art as activism.

This season, we pay homage to the activists—past, present and future—speaking out for queer liberation and equal rights. One advocate on the forefront is Dr. Roger Kuhn, a Poarch Creek Two-Spirit Indigiqueer soma-cultural sex therapist and sexuality educator.

Activism doesn’t just look like leading a protest. It’s that low-fi video that makes you feel a little less alone in the world. It’s serving the community through social work. It’s sharing your story. It looks like each and every day you make the choice to dress true to your authentic self in a world that demands conformity. This Pride season, we pay homage to the activists—past, present and future—fighting for queer liberation and equal rights. And at the very forefront is living ancestor Cecilia Chung.