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Since 1982, Levi's® has been at the forefront of allyship, and we've never stopped. Each year, we donate $100,000 to Outright International, an organisation that works to advance human rights for LGBTQIA+ people all over the world.__ __‎ ‎ ‎ ‎__ __We're always looking for ways to let you express Pride through your wardrobe. This year, we've gone back to our western roots to bring you the 2025 Pride Collection. Inspired by LGBTQIA+ rodeo culture, we've thrown it back to '70s rodeo culture to bring you pieces to wear for Pride and beyond. So, saddle up and get ready for Pride 2025.__ - [SHOP NOW](https://www.levi.com/SE/en/c/levi_collections_pride)  ## Celebrating Pride with Levi's® This season's Pride pieces are designed to let you celebrate who you are – and look great while doing it. Discover authentic, western-inspired pieces reimagined with nods to Pride. From loud and proud items that show off your personality to timeless essentials with a rainbow twist, choose how you show your Pride with a collection that's designed to speak to your style. ### Styling your Pride 2025 look Our Pride pieces are made to slot into your wardrobe all year round, not just at Pride. Essential pieces for summer celebrations include [Trucker Jackets](https://www.levi.com/GB/en_GB/clothing/men/truckers-sherpas/c/levi_clothing_men_truckers_sherpas), [tees](https://www.levi.com/GB/en_GB/clothing/men/t-shirts/c/levi_clothing_men_t_shirts/facets/feature-sleeve_length/long%20sleeve) and [denim shorts](https://www.levi.com/GB/en_GB/clothing/men/shorts/c/levi_clothing_men_shorts), but you can show what Pride means to you however you choose.  It's natural to focus on rainbows and bright colours for Pride, and it's up to you how bold you go with your statement pieces. If you're looking for wardrobe essentials that work for Pride and beyond, that's where our Pride collection steps in. Our western-inspired pieces are designed to take you from day to night, for Pride and beyond.  ## Levi's® Pride Collection: A closer look  Our western-inspired Pride Collection features items that let you express your real self every day of the year. From Levi's® Pride Boxer Briefs to a Pride Essential Cap or Levi's® Pride Tote, discover essential Pride pieces that speak your truth. If you're looking for a statement piece to layer over a Pride-ready look, a [Levi's® Pride Liberation Western Trucker Jacket](https://www.levi.com/GB/en_GB/clothing/men/truckers-sherpas/levis-pride-liberation-western-trucker-jacket/p/A83830000) is an upgraded version of our classic trucker styles – bigger, boxier, and designed for everyone. It's versatile enough for year-round wear, but the elevated details in all the right places make it a showstopper for Pride celebrations.  Proud doesn't always mean loud. Up your accessories game with an understated [Levi's® Bandana](https://www.levi.com/GB/en_GB/accessories/men/paisley-bandana/p/771380632), with a hand-designed western print that celebrates who you are. Tie a bandana around your neck to add the perfect finishing touch to your Pride outfit, or thread it through a belt loop or bag strap for a unique look.  ## Shop the Levi's® 2025 Pride Collection Ready to find your perfect Pride look? Shop our complete 2025 Pride Collection to celebrate Pride with pieces as authentic as you, from statement items to everyday essentials. Sign up for Levi's® emails. Be the first to hear about special offers, new arrivals and more. Email* Sign Up By subscribing, I agree that the LS&Co. [Group of Companies](https://www.levi.com/SE/en/legal/lsco-group-of-companies) may email me news and offers. I can [unsubscribe](https://www.levi.com/SE/en/unsubscribe) at any time. I have read the LS&Co. 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