Close your eyes. Think “jeans.” Now open. They were 501® Originals, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans in existence—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.

• The original blue jeans
• Our signature straight fit
• A blank canvas for customization and self-expression
• These jeans are Shrink-to-Fit™, meaning you control the shrinkage yourself, which allows the denim to conform to your unique body. The payoff is a pair of jeans with a custom-made fit. No tailor necessary.