We hit the fields at Primavera Sound Barcelona 2025 with festival-goers and standout creators to bring you the freshest Levi’s® looks in their natural habitat—under the sun, by the stage and in the heart of the crowd.

"From June 2–8, Primavera Sound took over the city. And Levi’s® was there to turn the volume all the way up. As the exclusive denim partner, we didn’t just show up. We built a festival inside a festival, filled with live music, personal style, bold customisation and the unapologetic self-expression that defines Levi’s®."

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.

Red Tab, meet the Swoosh—the latest Levi’s® x Nike collab brings together sportswear and lifestyle fashion, blending both brands’ legacies to reimagine iconic pieces through the lens of heritage and innovation.

Oasis is back—and so is their unmistakable style. This exclusive collection revives the band’s most iconic looks with ’90s-inspired tees and vintage-inspired denim tops crafted with era-authentic details and released just in time for the reunion tour.

A fresh take on vintage designs–this collection revives the band’s most sought-after vintage tees, straight from the ’90s.

The most beloved and iconic blur tees are back—crafted with signature logos,timeless album art and classic vintage details that defined an era.

Levi’s® and Denim Tears return for a fourth season to continue to honor the history and heritage on the Black American experience.

Levi’s® and BE@RBRICK join forces once again for a new collection celebrating Levi’s® rich heritage.

Levi’s® and UNDERCOVER join forces once again for a new collection, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® staples to celebrate the 35th anniversary of Jun Takahashi’s epochal label.

We’re going for another lap with McLaren Racing as we unveil our second collection with the racing icon. Evolving from vintage-inspired pieces, this drop is fueled by modern silhouettes and streetwear-ready separates, like bold graphic tees and oversized hoodies, but all with undeniable McLaren Racing style.

Discover the Levi’s® women’s tee collection, featuring new ways to update your wardrobe with must-haves, from classic short-sleeve tees to long-sleeve options.

Match your 'fits like a pro with our guide to coordinating your looks. Build matching outfits with ease with classic Levi's® pieces.

See how others are wearing our summer collection, designed for carefree days and bold nights. 

Get to know Levi's® Summer Fabrics to stay cool and comfortable, no matter the temperature. Update your summer wardrobe with lightweight styles for the new season.

Looking for linen inspo? Get the lowdown on linen with our top tips for styling linen, no matter the season. Discover linen trousers, tops and super light denim.

Meet classic chinos with a twist. Inspired by activewear, stay ready for anything in high-stretch, moisture-wicking Tech Series pants.

To mark the arrival of our latest Spring collection, Levi’s® took over Copenhagen with an XL-sized denim celebration, embracing Scandi style fashion.

Check out Levi's® guide on spring clothing essentials to always have in your wardrobe. From wide-leg jeans to dresses, find out what to wear in spring.

And when, and why.

Our R&D lab is back with another season of fresh fits and new innovations that you can feel good about. From thoughtful sourcing methods and Worker Well-being efforts to our mission for greater circularity and recyclability, we’re forever finding new ways to improve our clothes—and it all goes down in our Levi’s® Wellthread® research and development (a.k.a. dream) lab.

Distressed denim is a timeless trend, and perfect for giving an old pair of jeans a DIY makeover. Find out how to distress jeans from the experts here.

And when, and why.

Celebrate you with the Levi's® Pride Collection. From Pride-ready essentials to items you can wear loud and proud, express yourself with these Pride outfits.

Introducing our Pride 2023 cast: six inspiring LGBTQ+ individuals from around the globe and across the spectrum of self-expression. What do they all have in common? Living as their most authentic selves and helping others do the same.

This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.

Meet Lydia Okello, a model, writer and content creator using their platform to empower others to express themselves through style.

Hometown Hero

BEHIND THE SCENES OF LEVI’S® MADE & CRAFTED®