We celebrated the anniversary of the jean that started it all by turning Amsterdam’s Café Baskèts into a living tribute to 501® style. Take a peek into the takeover, complete with live music, custom details and a whole lot of denim.

This National Coming Out Day, Unlabeled has invited 8 LGBTQI+ icons from across Europe to talk about their coming-out, and why allies are so important to the LGBTQI+ community.

Few things are made to last forever. Your Levi’s® are one of them. Step into our blue safe, deep in the Archives, to discover how “Built to Last” is more than just a slogan.