MADE OF PROGRESS

PROGRESS IS WOVEN INTO EVERYTHING WE DO, FROM HOW WE MAKE
OUR CLOTHING TO HOW WE CARE FOR PEOPLE AND THE PLANET.

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LEVI'S® WELLTHREAD Collection

Less water. Better for workers. 100% recyclable.

LEVI'S® WELLTHREAD

Mixed-fiber products can be difficult – sometimes impossible – to separate when recycling and repurposing a given garment. But Wellthread™ products are made of 100% cotton down to nearly every last detail. Easier to make. Easier to recycle. Even longer lasting.

To accomplish this single-fiber strategy, we use responsibly grown cotton from mills that support conservation of natural habitats and resources – mills such as Cone Denim in North Carolina, a longtime partner of ours.

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LEVI'S® WATER<LESS

LESS IS MORE

EVERY DROP COUNTS, SO WE GOT SERIOUS ABOUT SAVING WATER. OUR DESIGNERS CAME UP WITH NEW, INNOVATIVE WAYS TO GET THE DENIM FINISHES YOU LOVE, USING A LOT LESS WATER.

 

Conserving water is easy,
so start saving.

1) Wash jeans only when needed. It’s a myth that you need to wash them after every wear. Hanging them out in the sun will do the trick if they’re not super dirty.

2) Take showers instead of baths. It takes a fraction of the water and energy, and who likes wrinkly tub fingers?

3) Rain wash your car. You’re not being lazy, you’re helping the planet.

4) Use the dishwasher if you have one. Running a fully-loaded dishwasher actually uses less water than washing by hand.

5) Check those sprinkler valves in your garden. An unknown leak could waste a lot of precious h20.

Come on, people!
Let’s get saving—together.

WE'VE SAVED OVER
1 BILLION LITERS OF WATER

AND RECYCLED 30 MILLION LITERS SO FAR

RECYCLED WATER

WE'VE PUSHED BOUNDARIES EVEN FURTHER BY INTRODUCING THE INDUSTRY'S FIRST STANDARD FOR RECYCLING WATER AT PARTICIPATING FACTORIES. THE SAME WATER CAN BE USED AGAIN AND AGAIN THROUGHOUT THE GARMENT FINISHING PROCESS.

WE CAN REDUCE UP TO 96%
OF THE WATER
NORMALLY USED IN
DENIM FINISHING

JOIN US ON OUR JOURNEY TO SAVE WATER.