Mixed-fiber products can be difficult – sometimes impossible – to separate when recycling and repurposing a given garment. But Wellthread™ products are made of 100% cotton down to nearly every last detail. Easier to make. Easier to recycle. Even longer
To accomplish this single-fiber strategy, we use responsibly grown cotton from mills that support conservation of natural habitats and resources – mills such as Cone Denim in North Carolina, a longtime partner of ours.
1) Wash jeans only when needed. It’s a myth that you need to wash them after every wear. Hanging them out in the sun will do the trick if they’re not super dirty.
2) Take showers instead of baths. It takes a fraction of the water and energy, and who likes wrinkly tub fingers?
3) Rain wash your car. You’re not being lazy, you’re helping the planet.
4) Use the dishwasher if you have one. Running a fully-loaded dishwasher actually uses less water than washing by hand.
5) Check those sprinkler valves in your garden. An unknown leak could waste a lot of precious h20.
Come on, people! Let’s get saving—together.
WE'VE SAVED OVER 1 BILLION LITERS OF WATER
AND RECYCLED 30 MILLION LITERS SO FAR
WE'VE PUSHED BOUNDARIES EVEN FURTHER BY INTRODUCING THE INDUSTRY'S FIRST STANDARD FOR RECYCLING WATER AT PARTICIPATING FACTORIES. THE SAME WATER CAN BE USED AGAIN AND AGAIN THROUGHOUT THE GARMENT FINISHING PROCESS.
WE CAN REDUCE
UP TO 96%
OF THE WATER NORMALLY USED IN DENIM FINISHING
JOIN US ON OUR JOURNEY TO SAVE WATER.
MATERIALS Millions of plastic bottles and other recycled materials have gone into our clothing — and we won't stop there.
"OUR TIMELESS, DURABLE GOODS HAVE BEEN WORN AND LOVED FOR OVER A CENTURY. "
In 1873, workers needed clothing that could endure, so Levi Strauss and Jacob Davis combined denim fabric and rivet reinforcements, creating the first pair of levi's® jeans.
"OUR DESIGNERS HAVE CHALLENGED THEMSELVES TO ACHIEVE THE FINISHING EFFECTS OUR
CONSUMERS LOVE, WHILE SIGNIFICANTLY DECREASING WATER USE. LEVI'S® WATER<LESS™
ELIMINATES UP TO 96% OF THE WATER USED IN THE PROCESS."
— Michael Kobori, VP of Sustainability
"Water<Less™ is comprised of multiple innovations. From combining steps of the finishing process, to using Ozone — an oxidant that bleaches fabrics with minimal water use."
We've pushed boundaries even further by introducing a groundbreaking process for recycling water at participating factories, allowing us to use the same water again and again throughout the production cycle.
We're proud to be the first company in the industry to establish recycled water standards while maintaining the quality of our denim. As a result of our strict standards, the water used to make most of our products leaves cleaner than when it went in.
We're spotlighting healthy waterways and water conservation by partnering with Waterkeeper Alliance and Project WET: organisations that educate and engage the public around the planet's most precious resource.
Levi's® Commuter™ collection presents Brittany Green: teacher, advocacy worker and avid cyclist. She commutes daily from LA's Echo Park neighbourhood to her work at Black Women
for Wellness Center in Crenshaw.
Riding your bike is more than just recreation, it's a lifestyle. Enjoy the ride. #Commuter
Saving water is something you can do every day.
Find out how much you're using, and take our #WashLessPledge to save more water between World Water Day and Earth Day.
Saving Water is Easy
Wash jeans only when needed Shower together Rain wash your car Scrub with the tap off Check those sprinkler valves