WE'VE PUSHED BOUNDARIES EVEN FURTHER BY INTRODUCING THE INDUSTRY'S FIRST STANDARD FOR RECYCLING WATER AT PARTICIPATING FACTORIES. THE SAME WATER CAN BE USED AGAIN AND AGAIN THROUGHOUT THE GARMENT FINISHING PROCESS.
WE CAN REDUCE
UP TO 96%
OF THE WATER
NORMALLY USED IN
FEATURING WATER<LESS™ FABRIC THIS QUALITY-CRAFTED CLOTHING IS THE FIRST-EVER TO FEATURE WATER<LESS™ FABRIC, USING 65% LESS WATER THAN CONVENTIONALLY-DYED FABRIC. WE DIDN'T STOP THERE. FOR THIS COLLECTION, WATER<LESS™ FINISHES USE UP TO 50% LESS WATER THAN STANDARD DENIM FINISHES.
"OUR DESIGNERS HAVE CHALLENGED THEMSELVES TO ACHIEVE THE FINISHING EFFECTS OUR
CONSUMERS LOVE, WHILE SIGNIFICANTLY DECREASING WATER USE. LEVI'S® WATER<LESS™
ELIMINATES UP TO 96% OF THE WATER USED IN THE PROCESS."
— Michael Kobori, VP of Sustainability
"Water<Less™ is comprised of multiple innovations. From combining steps of the finishing process, to using Ozone — an oxidant that bleaches fabrics with minimal water use."
We've pushed boundaries even further by introducing a groundbreaking process for recycling water at participating factories, allowing us to use the same water again and again throughout the production cycle.
We're proud to be the first company in the industry to establish recycled water standards while maintaining the quality of our denim. As a result of our strict standards, the water used to make most of our products leaves cleaner than when it went in.
We're spotlighting healthy waterways and water conservation by partnering with Waterkeeper Alliance and Project WET: organisations that educate and engage the public around the planet's most precious resource.
Levi's® Commuter™ collection presents Brittany Green: teacher, advocacy worker and avid cyclist. She commutes daily from LA's
Echo Park neighbourhood to her work at Black Women for Wellness Center in Crenshaw.
Riding your bike is more than just recreation, it's a lifestyle. Enjoy the ride. #Commuter
Saving water is something you can do every day.
Find out how much you're using, and take our #WashLessPledge to save more water between
World Water Day and Earth Day.
Saving Water is Easy
Wash jeans only when needed
Rain wash your car
Scrub with the tap off
Check those sprinkler valves