BACK TO BROOKLYN
Though she rose quickly on the world stage, Alicia Keys has never forgotten who she is or where
she comes from. A New Yorker through and through, she went back to her roots to support
music in Brooklyn, NY.
Together, Alicia and Levi’s® launched the Music Technology program at Edward R.
Murrow High School. The curriculum gives students access to courses in sound engineering,
recording, producing, music scoring, and more to prepare for careers in the music industry.
Over 900 students and faculty celebrated the launch of the program with Alicia. The
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school-wide event featured inspirational speakers and live performances from student
bands—and even a surprise performance from Alicia herself.
With a new music studio, outfitted
with recording and editing equipment and an isolated sound booth, the program ensures that
Murrow students will have the tools they need to create music for generations to come.