501® ORIGINAL

501® SKINNY

501® TAPER

LEVI'S® VINTAGE CLOTHING

501® SHRINK-TO-FIT

501® SHORTS

THE ORIGINAL #WOKE JEAN

For men. For women. For Everybody. Since 1873.

See the sketch everyone's talking about.

501® ORIGINAL

Started by us. Finished by you.

In 1873, workers who’d flocked to the American West in search of fortune needed pants that could work and endure, so Levi Strauss and Jacob Davis combined quality denim and rivet reinforcements, creating the first pair of blue jeans: the Levi’s® 501® Original.

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Created before the invention of the zipper, the signature button fly is a key detail which defines the 501® Jean,
the perfect union of function and style.

Now available in stretch denim.

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The iconic Two Horse patch stitched on to the back of every pair of 501® Jeans illustrates the original promise made by Levi Strauss: “It’s no use, they can’t be ripped” and celebrates the strength and quality of the riveted denim.

“It started out being purely functional. And became a style leader.”

- THE 501® DOCUMENTARY

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501® SKINNY

Today's original. Tomorrow's icon.

We took the world's most coveted jean and customized it with a skinny leg. Our timeless original, redesigned and remastered.

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ABOUT THE FIT

Button fly
Sits at waist
Straight fit through thigh
Skinny leg

"We're acutely aware of people customizing their jeans—making them a little bit tapered, taking a lot out of the leg and then vacuum-packing themselves into vintage Levi's®. That was really the beginning of the 501® Skinny."

– JONATHAN CHEUNG, SVP DESIGN

"Leaner and meaner than ever before."

– HIGHSNOBIETY

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501® TAPER

The Evolution of an Icon.

We took the iconic original and customized it with a perfectly tapered leg.

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Introduced to the world in 2015, the 501® Taper retains all the key elements of the 501® Original, now reimagined with a slightly more tailored look.

“After hemming, tapering the leg of the 501® jeans is the most requested alteration in Levi’s® stores and tailor shops around the world, so we decided to do it for you, creating the 501® Taper and the perfect custom taper.”

- Jonathan Cheung, SVP APPAREL DESIGN

@rocio0sorno

@levis

@amandasderberg

@naked_coco

“It’s the garment of the outlaw, the rock and roller, the biker, the punk rocker.”

- THE 501® DOCUMENTARY

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LEVI'S® VINTAGE CLOTHING

Faithfully capturing the spirit and heritage American workwear, Levi’s® Vintage Clothing meticulously reproduces our most historic 501® Jeans from the past 140 years. Fabric, fit and even the packaging are the same as the iconic originals.

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1890

High whiskering is characteristic of the wear and tear of jeans worn by miners. Jeans were often handed on, so wear shows up in inconsistent places.

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1915

The cinch back was an original detail dating back to the 1870’s. When raw materials were rationed during WWII it was removed, and never returned.

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1933

Influenced by the hugely popular Western films of the time, the ‘30s became the defining decade when 501®’s became a style icon.

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1944

For the first time, Levi’s® jackets and jeans gained international recognition and popularity, as they became the uniform of off-duty U.S. servicemen sent to fight overseas.

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1955

In the ‘50s, banned by many schools, embraced by the counter-culture on screen and off, the 501® secured its rebel status.

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1966

As the social revolution continued to dominate the ‘60s, jeans were adopted by those who campaigned for peace, redefined gender roles and fought for social progress.

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“The 501®. For all sorts of workers and all sorts of work.”

- THE 501® DOCUMENTARY

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501® SHRINK-TO-FIT

Raw Denim Perfection

Most denim comes pre-shrunk, but our Shrink-to-Fit Jeans do just what it says on the tag.
Made from authentic raw denim that forms to your body. The fit, wear and finish are all unique to you.

DIP ‘EM IN THE TUB
-
HANG ‘EM OUT TO DRY
-
OR JUST BUY AND WEAR
-
GET THE PERFECT FIT

Moisture shrinks jeans more in the legs than the waist. Wear them before you wash them and always air-dry them, so they shrink everywhere you need them to, and nowhere you don’t.

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@oldvalleyleathergoods

photo: @sterlingsilvy of @jonnymoseley

@theamericanswede

@levis

“The more you wear them, the cooler they get.”

- THE 501® DOCUMENTARY

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501® SHORTS

The First Ever Jean Shorts

From the beach to the concert to the city street,
501® Shorts are the ultimate style essential.

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People have been creating their own and giving a second life to 501® Jeans for as long as anyone can remember.
Never say goodbye to your Levi’s®. If your 501® Jeans are too thrashed to make it, turn them into a pair of cut-offs. Learn how from a Levi’s® Master Tailor.

LEARN HOW

“The cool thing with Levi’s® is they’re easy to rework, reconstruct, reinterpret.”

- THE 501® DOCUMENTARY

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