What started as an invention for the American worker became the
uniform of progress. Worn by miners, cowboys, rebels, rock stars,
presidents and everyday men and women, these functional pieces were
the clothes people not only worked in—they
lived their lives in, too.
But Levi’s® are more than that. They’re the purest wearable form of
authentic self-expression. They bear the markings of life, the shapes
of our bodies, the memories of our adventures.